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Senior Insights Strategy Manager Leffe and Craft Brands Europe
Il y a 4 mois
Seniority Level:
Mid-Senior Level #DreamBig Senior Insights Strategy Manager Leffe and Craft Brands Europe
The Senior Insights Strategy Manager Leffe and Craft Brands Europe is responsible for giving strategic recommendations regarding brand & portfolio strategy, Brand positioning & Jobs To Be Done, Brand Equity, brand activations and innovations.
Focus brands for this role are Leffe, Tripel Karmeliet, Victoria, Kwak, Camden and our different Beyond beer brands and this across our 6 main European markets (France, Belgium, Netherlands, Italy, Germany & UK).
The Senior Strategy Manager represents the voice of our consumers and is responsible for driving a consumer led insights agenda to lead and grow our brands and the category.
At AB InBev, dreaming big is what we do.Brewing the world's most loved beers, building iconic brands like Bud, Stella Artois, Hoegaarden, Tripel Karmeliet, Leffe and crafting meaningful moments are what inspire us.
We're a team of passionate owners who aren't afraid to dream big because we know that together, we can achieve anything.
Being a strategic business partner for our marketing & BU teams, give strategic recommendations on how to build a strong portfolio with Powerful and Meaningful brands, focusing on future growth recommendations for portfolio and brands as part of our 10YP/1YP
Giving recommendations on how to translate the brand positioning into concrete activations that strengthen the brand equity. Lead insights projects and translating insights into concrete actions on how to optimize brand activations plans and creatives
Partnering with our innovation team to build a consumer led innovation pipeline (10YP) and lead consumers insights projects (1YP) to develop and launch consumer led innovations in the market
Developing a consumer-focused learning agenda based on the BU business needs, focusing on forward looking portfolio and brand strategies. Lead strategic projects to identify consumer and category trends, competitors and opportunities for brand improvement. Deliver strategic recommendations by connecting different data sources (1st and 3rd party data) to drive insights into action
Proactively seeking innovative methods that will shape the future ways of working of strategy, insights and innovation development.
Accelerating the use and implementation of A.I. driven strategy & insights tools
Coaching and training of one direct report with a focus on learning and development
Networking and proactively identifying new diverse talent to bring into Strategy and Insights team to build a talented team
Participating in recruitment events and supporting / managing interns etc
Taking full advantage of Marketing Academy training to develop your Marketing skills and applying them in your day to day
Influencing stakeholder at different levels, building and maintaining collaborative cross-functional relationships across the BU's. Managing complexities in decision making
Managing the strategy budget effectively, optimizing resources to achieve maximum impact What we are looking for :
Preferably Master / University degree in business oriented applied sciences (marketing, business, finance, analytics)
At least 5 years relevant Marketing or Commercial experience within ABI, otherwise in a leading FMCG company or renowned (research, creative) agency
Strong communication skills, ability to be compelling in a short and concise way
Strong interpersonal leadership qualities to build relationships and teams, lead cross functional initiatives, engage senior stakeholders and proven ability to persuade, bring unsolicited advice and influence to achieve outstanding results
Team-oriented collaboration, ownership understanding and high motivation to address challenges as opportunities
Proven experience and clear demonstration of strategic thinking
Multi-disciplinary project management capabilities
Presentation skills to senior management and stakeholders
Marrying analytical skills with strong storytelling abilities
Proven in depth knowledge of our business or clear aptitude to understand it – with a comprehensive understanding of the customer, consumer, brand agenda
Result oriented with respect for quality, costs, timing
Advanced level knowledge of software programs Excel, PowerPoint
Fluent English and French written and spoken are required Next to our competitive base salary, we put our people first by providing on-top benefits : Competitive Bonus
A Flexible Rewards system - (smartphone, bike lease, internet at home, Extra pension Plan, etc.)
Quarterly vouchers to taste our delicious beers
Compensation & seniority days in addition to legal holidays (40 Days total)
Meal vouchers, allowances, gift per company policy
A unique Parental leave
Competitive Life insurance, disability & medical plan
Learning & Development opportunities (LinkedIn Learning/ Workday Learning/Mentoring)
Multiple Physical & Mental Wellbeing support Initiatives What you can expect from us:
In this role, you'll have the potential to transform our business and your career. You'll get the support and mentor you need to succeed.
We're a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded.
We encourage you to think big and go after your goals.You'll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.
We are building a team that's more supportive, more inclusive and more collaborative. A team that's diverse in background, skills and experience.
So if you dream big but are concerned you're not a perfect fit against the job description, we'd still encourage you to apply.
As the leading global brewer, we are committed to bringing people together for a better – and more equal – world.
At AB InBev we value the diversity of cultures, perspectives, skills and experiences within our workforce, and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
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