Data Analytics Manager Hybrid
il y a 2 jours
Artefact is a new generation of a data service provider, specialised in data consulting and data-driven digital marketing.
Every day we boost our clients' data transformation into business impact across the entire value chain of organisations.
Our data services stand on double expertise: the combination of Artificial Intelligence and the business prowess acquired from our customers around the world, such as AccorHotels, Orange, Carrefour, Engie, Samsung, L'Oréal, Nissan...
Artefact's success comes from a unique mix of company assets: cutting-edge data technologies, agile methodologies for fast delivery, cohesive teams assembling the finest business consultants, data analysts, data scientists, data engineers, and digital marketing experts.
13 offices in Paris, London, Shanghai, Dubai...
~Data Consulting, Data Marketing, Activation and Creation
As a Data & Analytics Manager, your role will encompass:
Deliver the highest standards of quality on Data marketing projects
Pilot multidisciplinary teams (consultants, data scientists, data analysts, software engineers, media traders)
Develop robust, industry-leading measurement and analytics projects that enable clients with visibility across physical and digital customer journeys (online and offline)
Identify and support the delivery of suitable statistical data analysis techniques, to provide recommendations for clients which exceed performance expectations and maximizes ROI
Explore automation techniques that create efficiencies and improve ROI (both internally and for clients) such as scripting, tool development or better client reporting methods
Data Marketing and Analytics leadership
Lead data analytics development, defining and communicating a clear strategy for the team and the value it will add to the agency
Work together with the data consultants to champion analytics development and associated platforms on three fronts - internally to the agency, externally to clients and to represent Artefact's position to the wider marketing community
Lead and develop roadmaps for our analytics offering, process, and techniques and develop best practice documentation
Actively seek to build Artefact's profile within the digital marketing community.
Having an academic level of education (Master), in a data marketing-driven working environment, you have :
A minimum of 3 years of work experience in a data-driven working environment
Deep understanding of data marketing and digital marketing ecosystem and issue, which included but not limited to data collection, campaign management, advanced segmentation, performance tracking, dashboarding, strategic attribution, marketing mix modelling, etc.
Experience or have knowledge in digital marketing toolsets (DMP, DSP) and ecosystem building,
You are fluent in french and english to deal with our french and international clients.
Advertising tools, linked to tracking and/or analytics in a marketing context (Google Analytics, Adobe Analytics, DMP, DSP, Adservers, DV 360...)
~1 or 2 programming languages among SQL, Python and/or R.
~1 Data visualisation tool (Tableau, Data Studio, Dataviz, R / Python dataviz libraries, ...)
As a bonus, you have:
~ An Analyst: you LOVE data and think every company should take their decisions based on facts
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