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Additional Locations: France-Auvergne-Rhône-Alpes; France-Bourgogne-Franche-Comté; France-Bretagne; France-Centre-Val de Loire; France-Corse; France-Grand Est; France-Hauts-de-France; France-Normandie; France-Nouvelle-Acquitaine; France-Occitanie; France-Pays de la Loire; France-Provence-Alpes-Côte d'Azur; France-Voisins le Bretonneux
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
Le Marketing Manager Urologie sera responsable de piloter le marketing local en France et en Belgique en se basant sur la stratégie marketing multicanale déployée par le marketing Europe (EMEA), avec une mise en œuvre et une exécution réussie au niveau local. Nous recherchons un(e) Manager, doté(e) de solides compétences en leadership transversal et en communication. Ce rôle implique la capacité à identifier des opportunités et à adapter les stratégies de niveau EMEA localement pour générer des résultats. Ce rôle implique un travail de partenariat avec la direction des ventes nationales et régionales pour piloter et mettre en œuvre des activités clés.
Les compétences attendues (en leadership) sont : Capacités d'influence, la planification stratégique, la mise en œuvre et l'exécution, ainsi que la collaboration en transversalité.
Les activités clés comprendront :
• Responsabilité de la gestion du marketing local pour l'urologie, y compris la prise en charge du marketing de la franchise avec la mise en œuvre pratique et l'exécution des programmes, contenus et campagnes marketing.
• Travailler de manière transversale avec la direction des ventes et les parties prenantes, afin de garantir que nos produits et services soient intégrés par les équipes commerciales grâce à des programmes de formations.
Adaptation locale de la stratégie marketing
• Décomposer les stratégies EMEA pour les rendre pertinentes et attractives au niveau local.
• Elaborer des plans de lancement locaux tout en suivant les performances.
Mise en œuvre et exécution locales
• Développer, établir et mettre en œuvre des stratégies et tactiques de marketing (numérique) pour atteindre les objectifs organisationnels.
• Mettre en œuvre des programmes et des messages multi-canal, établir des programmes d'engagement client à long terme et identifier le mix de canaux pertinent qui contribue à un déploiement de la stratégie Marketing à un niveau local (y compris les médias sociaux locaux conformément aux lois locales).
• Former les équipes sur le contenu marketing.
• Analyser les performances de ventes.
• Suivre les performances financières et les indicateurs de performance clés pour adapter le marketing en conséquence, prépare et dirige les revues trimestrielles marketing.
• Créer des positions efficaces et convaincantes, des messages à travers le récit et des outils de vente qui sont compris et utilisés.
• Assurer la conformité légale et interne de tout le contenu marketing.
• Organiser des événements et des congrès clients.
Gestion client
• Collaborer avec les ventes pour développer des comptes de référence pour les produits et services. • Créer des études de cas et des supports appropriés (stratégies basées sur les forces, les faiblesses, les opportunités et les menaces, stratégies basées sur la concurrence et traitement des objections).
• Se tenir au courant des tendances du marché pour orienter les sujets des webinaires clients et les stratégies de livres blancs.
Exigences :
• Diplôme en Ecole de Commerce (Marketing).
• Plus de 5 ans d'expérience professionnelle dans une fonction de gestion marketing ou un poste équivalent.
• Une expérience en ventes.
• Une expérience de travail dans le secteur médical est requise, une expérience supplémentaire dans le secteur urologique est souhaitable.
• Solide expérience commerciale
• Compréhension approfondie des opportunités de transformation numérique et de l'expérience client préférée.
• Sens commercial aigue et expérience avérée de la planification commerciale à long terme.
• Bonne compréhension clinique.
• Capacités à travailler avec une équipe en Remote
• Bonne compréhension des processus d'accès au marché et des systèmes réglementaires dans un ou plusieurs pays de l'UE.
• Très bonnes capacités de résolution de problèmes.
• Très bonnes compétences analytiques.
• Anglais courant à l'écrit comme à l'oral.
Lieu : France ou Belgique, poste de responsable marketing sur le terrain. Déplacements : 40-50%
Requisition ID: 583484
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you
