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Marketing Content Manager

Il y a 3 mois


Paris BatignollesMonceau, Île-de-France Groupe Faubourg Temps plein
Créé en 2005, le Groupe Faubourg (350 collaborateurs pour 50 millions CA) est le **premier groupe intégré de services à la mobilité** en France.

Il réunit quatre pôles d'activités pour répondre aux enjeux de la mobilité d'aujourd'hui et de demain:

- **Serenicar**: « la carrosserie industrielle de proximité » ;
- **Aniel**: « le one-stop shop du carrossier » ;
- **Traxall**: « le pilote de la mobilité d'entreprise » ;
- **Bolides**: « l'amour du véhicule d'exception ».

La principale force du Groupe Faubourg réside dans les synergies qu'il parvient à développer entre ses différentes entités, créant un cercle vertueux pour le groupe et ses clients. Il propose une offre de produits et services transverse, complète et surtout inédite sur le marché français.

Le **Groupe Faubourg** a su mettre en place et déployer certains de ses engagements environnementaux et sociétaux comme l'installation de récupérateurs d'eau au sein des carrosseries (pour le lavage des voitures), la baisse du recours au carton ou encore la mise en avant de la mobilité douce (forfait mobilité).

Nous rejoindre, c'est croire aux relations durables via la confiance. C'est aussi se fixer des objectifs ambitieux mais réalisable. C'est également collaborer dans un esprit participatif et bienveillant.

Au travers de ses recrutements, le **Groupe Faubourg **cultive une politique en faveur de la diversité, de l'égalité professionnelle et de l'emploi des travailleurs handicapés.

Si vous aussi vous souhaitez prendre part à ce développement tout en voulant vous épanouir, ce poste est pour vous

**Description du poste**:
Rattaché.e au Directeur Marketing, vous intervenez sur des missions diverses et relatives à l'ensemble des entités du Groupe Faubourg, dans un objectif de soutien à la performance commerciale, de notoriété de marques et d'accompagnement au changement:

- Mettre en place et suivre une stratégie de contenus web favorisant le référencement naturel ;
- Créer et coordonner des contenus rédactionnels (sites web, blogs ) ;
- Créer des campagnes de Marketing Direct (Pardot) sur différentes entités et suivre les KPIs associés ;
- Sourcer, sélectionner et coordonner les différents prestataires (agences ) ;
- Suivre une stratégie de Social Media Management, de création de contenus associés et reporting ;
- Rédiger des communiqués de presse et piloter les relations presse ;
- Créer des contenus de communication Marque Employeur ;
- Déployer une communication interne efficiente ;
- Refondre les sites web ;
- Organiser des événements divers et variés.

**Profil recherché**:
**Compétences requises**:

- Formation en Communication, Marketing ou Marketing Digital (bac +5);
- Minimum 2 années d'expérience sur des fonctions Communication, Content Management;
- Autonome, proactif(ve), organisé(e);
- Excellent niveau d'expression, à l'écrit comme à l'oral;
- Maîtrise des outils de Marketing Automation (Pardot serait un plus);
- Maîtrise de la suite Adobe (Photoshop, Illustrator, InDesign );
- Maîtrise d'un outil de montage vidéo (Premiere Pro, After Effects...);
- Excellent niveau d'anglais (enjeux internationaux).
- Ce poste n'est pas compatible avec un CDD, une alternance ou un stage.

**Parce qu'en rejoignant Le Groupe Faubourg, c'est aussi**:

- Un forfait mobilité de 33.33 euros par mois pour des déplacements réguliers à vélo, trottinette, covoiturage ou transport en commun sans abonnement ;
- Un accord d'intéressement ;
- Mutuelle d'entreprise Allan (Accès à une clinique virtuelle, remboursement hors sécurité sociale dans l'heure) ;
- Un PERCOL/PEE.