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Customer Marketing Manager H/F
Il y a 3 mois
Ringover Group est un éditeur de solution CCaaS et opérateur téléphonique européen depuis 2005. Scale-up française en hypercroissance, toujours dirigée par ses fondateurs, adoptée par plus de clients, Ringover est en passe de devenir rentable d'ici 2025. Pour accélérer sa croissance, Ringover vient de lever 20 millions EUR en série B auprès d'Orange Ventures, du fonds Large Venture de Bpifrance et Expedition Growth Capital. Notre vision : Créer une Suite d'outils SaaS inégalée, démocratiser l'usage de l'IA dans le quotidien des pôles commerciaux & service client et ouvrir la voie à une véritable révolution dans leurs méthodes de travail Ringover c'est aussi une communauté de 38 nationalités, avec plus de 350 collaborateurs qui participent à une belle aventure humaine Nous continuons notre expansion mondiale en France, au Royaume-Uni, en Espagne et aux Etats Unis avec plus de 120 recrutements prévus d'ici fin 2024
Nous recherchons un(e) Channel Marketing Manager pour rejoindre notre équipe.
Ton rôle principal ? Collaborer avec le Head of Brand pour créer et déployer la stratégie marketing percutante visant pour nos clients.
Objectif du poste :
1. Create Brand Love: Foster emotional connection and loyalty to reinforce their trust and pride to be a Ringover customer.
2. Improve Customer Adoption: Enhance customer adoption through targeted strategies and engagement initiatives.
3. Increase UPsell & Xsell: Increase upsell and cross-sell opportunities through targeted campaigns and business benefits-focused approaches.
4. Reduce churn: Minimize churn rate through increased visibility, more customer interaction, and a stronger brand.
Voici un aperçu de tes missions :
Stratégique :
- Définir et déployer la stratégie marketing client ayant comme finalité l'augmentation de la conversion et de la rétention
- Analyse de Données : Utiliser des outils d'analyse avancés pour évaluer le comportement des clients, identifier les tendances et les opportunités, et développer des insights exploitables.
- Segmentation de marché : Identifier et développer des segments de marché précis en fonction du comportement d'achat, des préférences et des caractéristiques démographiques des clients.
- Piloter et améliorer les indicateurs clés de performance liés à l'engagement des clients et leur tendance à convertir, renouveler et améliorer leur abonnement.
- Identifier les opportunités et les risques pour atteindre les objectifs commerciaux et ajuster les stratégies en conséquence.
Opérationnel :
- Création et déploiement de contenus & évènements destinés à nos clients : Webinar, ebooks, événements, newsletters, mailing
- Création et gestion de Programmes de Fidélisation : Élaborer des programmes de fidélisation innovants pour renforcer la rétention des clients et favoriser la répétition des achats.
- Gestion des Témoignages Clients : Collecter, gérer et promouvoir les témoignages clients positifs pour renforcer la crédibilité de la marque et influencer les décisions d'achat des prospects.
- Diriger et déployer la mise en oeuvre des initiatives marketing sur nos clients, en collaboration étroite avec diverses équipes pour garantir une expérience client engageante.
Profil
Profil recherché :
- 5 ans d'expérience en marketing commercial, avec des résultats concrets grâce à l'engagement client/contenu.
- Maitrise du Copywriting, analyse des données, gestion de projet, Content Marketing, marketing automation (Landing Page + Mailing + Scénario de mail + Automation)
- Compétences prouvées en influence et négociation.
- Excellentes compétences en analyse, pensée critique et résolution de problèmes.
- Passion, ambition et volonté de provoquer des changements positifs.
- Expérience en motivation et gestion de projets transversaux.
- Orientation client avec une passion pour créer des expériences basées sur les insights.
- Expérience dans l'amélioration des indicateurs de performance de l'entreprise.
- Expérience en rédaction et révision de communications clients.
- Intérêt pour le journalisme/médias et connaissance des grandes entreprises médiatiques et des tendances.
Langues : maîtrise du français et de l'anglais, l'espagnol sera un plus.
Pourquoi nous rejoindre ?
- Mutuelle isolée prise en charge à 100%
- 6 semaines de congés,
- Télétravail accompagné d'une allocation de 20EUR brut par mois
- Le forfait mobilité durable à hauteur de 700 EUR par an (comprenant 50% du remboursement du pass navigo) ou indemnité carburant de 400 EUR / an
Et aussi :
- Une équipe internationale, multiculturelle et dynamique
Afterworks réguliers
- Des activités et des installations qui permettent de profiter d'un moment de détente dans ta journée de travail : sport, piano, jeux vidéo
- Une possibilité de bénévolat 1 journée par trimestre auprès de l'association Numérique pour Tous
- A compétences égales, tous nos postes sont ouverts aux personnes en situation de handicap
