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Director of Marketing
Il y a 3 mois
Founded in 2014, Jacques Marie Mage (JMM) is a Los Angeles-based producer of limited-edition designer goods specializing in the micro-production of luxury eyewear handcrafted in Italy and Japan.
With each new collection, JMM embraces a unique palette of precious materials, rich colors, and striking geometric forms, which cleverly reference and beautifully reconfigure the striking individuals, artistic movements, and world events of previous centuries.
Role Overview:
The Marketing Director is responsible for the overarching marketing strategy and launch plan and partners with the Brand Image Director.
The Marketing Director will have a broad reach in the brand, focused on significant growth in e-commerce and our retail partners, all while maintaining the brand's integrity and image.
Reporting to the President, you'll collaborate closely with everyone on the team and play a key role in propelling the brand forward.
This is an in-house position in our Paris office.Key Responsibilities:
Your responsibilities are - but not limited to:
- As a senior leader of the organization, develop, plan, execute and measure a creative and effective seasonal global marketing strategy that supports all channels, including retail, wholesale, e-commerce, and licensing
- Build and manage annual marketing budget, reconcile expenses, and monitor ROI
- Develop strategies for brand collaborations, sponsorships, campaign faces, influencer partnerships, and/or charitable involvements, including but not limited to overseeing successful contract negotiations and subsequent adherence to said contracts and driving and monitoring ROI
- Ensure cross-functional synergy with all departments, including creative, e-commerce, merchandising, PR
- Collaborate with all teams to map and develop relevant product storytelling that supports key launches and merchandise priorities-
- Grow customer base through the development and implementation of acquisition, retention, and loyalty programs
- Leverage customer insights & analytical tools to increase brand marketing ROI
- Execute all marketing and social events
- Prepare and deliver presentations to the executive team reporting on marketing strategies and performance
- Stay on top of industry trends and research opportunities within partnerships, experiences, and brand storytelling
Key Requirements:
- Bachelor's Degree from a fouryear college or university 7+ years working in marketing for a fashion brand with a focus on ecommerce
- Strong understanding of contemporary fashion, digital, and retail spaces
- Ability to communicate effectively and clearly with various stakeholders
- Strong leadership skills, entrepreneurial attitude, and cando mentality
- Able to wear multiple hats and function well on a small, nimble, proactive team
- Creative and innovative mindset with branding strategies and content that converts to sales
- Experience with Google Analytics or similar website analytics tool
Additional Information
Jacques Marie Mage is a company that respects the uniqueness of each employee and offers everyone the means to find their place and thrive.
We strive to go above and beyond purely symbolic measures by building a culture focused on meaningful strategies aimed at creating an inclusive workforce.
