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Senior Brand Manager
Il y a 3 mois
Position Summary:
Apellis is seeking an experienced and talented marketing leader for the role of Brand Manager.
It is an outstanding opportunity to make a significant impact for patients, HCPs and the company, leading the French & BENELUX organization through the first commercial launch in ophthalmology for Apellis.
Currently, Geographic atrophy (GA) is a disease without any approved therapies in the given markets. GA is a condition with a high unmet medical need and a leading cause of blindness around the world.
The Brand Manager France & BENELUX will be responsible for building a strong team and guiding that team through market shaping and launch efforts.
They will be the strategic hub of the French & BENELUX organization, translating and adapting global strategy into local execution.
They will be deeply engaged with cross-functional partners, driving collaboration and accountability across the organization to deliver business results. They will report to the Director, Commercial FRBNLX.Key Responsibilities Include:
- Build and manage a highperforming France & BENELUX Team whose approach aligns with Apellis' mission, values, and culture. Support team members in their development
- Cultivate collaboration and accountability across key crossfunctional teams to deliver on all elements of the plan in a way that aligns with brand strategy and the corporate values / culture.
- Breed a culture of patientfocus and customercentricity throughout the organization.
- Think holistically about the business and closely monitor performance against key metrics, taking accountability for driving success over the longterm in a highly competitive market.
- Effectively socialize brand strategy, the launch plan, and core marketing activities across all levels of the organization
- Ensure that policies, procedures, and infrastructure for compliance, legal, and regulatory are in place to support French & BENELUX marketing execution.
- Build a strong and positive relationship with global marketing, advising them in the development of longterm brand strategy.
- Drive efficient and thoughtful stewardship of marketing team budget.
- Coordinate with the Commercial Director and cross functional teams to understand status of French & BENELUXspecific launch plans.
- Provide senior leaders with a consolidated view monthly of GA launch readiness for French & BENELUX affiliate.
- Establish, operate and follow launch performance metrics.
Education, Registration & Certification:
- BS/BA degree in life sciences, MBA preferred.
Experience:
- 8+ years of biotech/pharma experience, predominantly in marketing roles of increasing scope and responsibility (mini of 5 years) but also with experience in complementary commercial roles (e.g., patient & HCP marketing, sales, market access, commercial operations, global marketing, etc.)
- Experience in affiliate launches and rare diseases is preferred.
- Marketing experience in pharmaceutical and/or healthcare industry in more than one of the following: consumer marketing, HCP marketing, new product planning, brand marketing, sales, or market research/analytics
- A high achiever with proven track record of successful marketing campaigns through digital and traditional marketing platforms
- Ophthalmology experience would be an advantage but is not mandatory
Skills, Knowledge & Abilities:
- Deep understanding of how to translate global strategy into affiliate marketing execution with marketmoving results.
- Reputation of being a wellrespected, dynamic team leader who can inspire people behind a vision.
- Track record of building plans and rallying the crossfunctional organization around those plans, demonstrating accountability and sense of urgency
- A strong commitment to understanding and meeting customer needs, as well as to maintaining close relationships with frontline employees.
- An entrepreneurial spirit coupled with the drive to embrace innovation and develop creative but wellreasoned solutions to business challenges.
- Motivation to be a part of envisioning and building the infrastructure, systems, and tactics to ensure launch success.
- Confident working on and supporting with a wide range of projects
- Demonstrated integrity on the job, including an understanding of relevant rules and regulations.
- Strong knowledge of multi channel's approach
- Strong verbal and written communication skills with the ability to influence across functions and varying levels of management.
- Ability to navigate and be successful in a fastpaced, resultsdriven environment, managing through ambiguity.
- Ability to travel as required and attend events outside of business hours (e.g., occasional weekends and evenings)
