Brand Director
il y a 3 semaines
GLOBAL HEAD OF BRAND & DIGITAL MARKETING
REPORTS TO: CMO
Role requires relocation to Singapore.
Space Executive have been retained by a leading private equity firm who invest across the consumer and beauty space to find them an International Brand Director for one of their leading brands.
POSITION SUMMARY
The Global Head of Brand & Digital Marketing holds up the overall, full marketing funnel for the brand, harnessing the entire range of marketing functions and activations to drive significant growth. In partnership with key stakeholders from cross-functional teams, you will develop innovative campaigns to increase global brand equity and value with a comprehensive understanding of the brand, its products/innovation, target consumers and business goals. From accelerating awareness to achieving commercial success (both online and offline), you’re highly skilled at fostering collaborative, productive relationships throughout the organization with a unique blend of analytical and creative skills, including a sharp eye for aesthetic and taste level.
RESPONSIBILITIES
Brand marketing, strategy and execution (60%)
- From concept to execution, lead brand creative and digital/e-commerce marketing teams to develop 360 campaigns and effective assets/content that drive brand objectives and help overachieve commercial targets
- Serve as the lead global brand partner to cross-functional stakeholders in:
- NPD/innovation: Shape creative direction and brand positioning of new product launches to meet consumer needs/demands, while guiding decision-making based on “size of the prize” opportunities
- Brand engagement/social: Set brand messaging and align influencer and social activations with 360 campaigns to ensure full-funnel goals are met
- Growth channel: Spearhead brand and product launches to maximize online awareness, consideration and conversion, including developing effective assets
- Retail channel: Champion effective, cohesive brand activations across consumer touchpoints in new markets to help ensure successful market entry
- Collaborate with other critical cross-functional teams such as operations and customer service to execute smooth, high-performance campaigns and promotions
- Continually track brand, digital and commercial metrics/KPIs, while providing regular performance reports and recommendations to beat benchmarks and achieve goals
- Oversee applicable brand budgets, refining plans as needed to ensure maximum ROI
- Prepare clear, concise presentations for key meetings with retailers and management
- Obsessively stay on top of industry trends to understand category dynamics, consumer insights and competitive landscape
- Continuously optimize processes, systems and team structures to manage the team in the most efficient, productive way
- Provide team mentorship and leadership, fostering a culture of collaboration, productivity and innovation to remain ahead of industry trends
- Digital marketing, strategy and execution (40%)
- Lead day-to-day development and execution of all digital marketing plans with a data-first mindset, from collaborating with growth channel on promotional activities, to ensuring digital alignment with overall brand initiatives, messaging and voice
- Understanding that the brand built its initial success in DTC, compulsively stay ahead of digital trends to recommend strategic marketing changes that will help drive conversion, considering any new platforms, ad products and more
- Similarly, understanding that digital success often lies in the details, oversee tactical executions, down to email subject lines, paid media asset optimizations and more
- Spearhead development of engaging, conversion-driving site content and emails, including (but not limited to) maintaining campaign calendars, driving SEO-boosting content and crafting copy/messaging, as needed
- With the goal of maintaining and evolving brand sites to be best-in-class digital flagships, support technical and website product teams with brand-focused critical thinking and strategic planning skills
REQUIREMENTS/QUALIFICATIONS
- Bachelor's degree in marketing, communications, business or related field (master’s degree a plus)
- Proven experience and demonstrated success in brand and digital marketing, with track record of effective campaign management (minimum 7 years of experience)
- Strong leadership, management and communication skills, including minimum 3 years of experience leading highly collaborative teams in a changing, entrepreneurial environment
- Energetic problem-solver who thrives on finding efficiencies to improve team productivity
- Highly analytical, creative thinker who interprets data and uses it to make decisions
- Equally adept at directing creative look-and-feel and harnessing the zeitgeist/cultural trends for standout campaigns
- Exceptional attention-to-detail and organization skills to manage multiple projects across cross-functional teams on tight deadlines and within budget
- Experience executing from a global brand perspective, with an understanding of international markets including North America, EMEA and APAC
- Passion and in-depth knowledge of beauty industry, including understanding of competitive landscape
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