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Copy of STAGE – PR

Il y a 4 mois

Annecy, Auvergne-Rhône-Alpes, France Salomon Temps plein

Job Description

Within the Social Media & Influence team, you will manage the following missions:

1. Responsibilities associated with the Public Relations (PR)/Communications team:

  • Assist in weekly, monthly and yearly press monitoring, using online tool to track/measure earned media KPIs across product and brand activations (what is successful)
  • Supporting external media relations efforts by organizing media visits at Salomon's Annecy Design Center (ADC), and potentially sporting events as well as arranging schedule for journalist visits
  • Upload digital content and PR assets to Salomon's DAM (Data Assets Management) platform and (blog/content section) ensuring on-time delivery and translation for international markets
  • Assist in PR-related projects such as researching new media outlets for the brand to engage with
  • Send product samples to journalists

2. You'll also be assisting the Social Influence Marketing Specialist by:

  • Running reports to assess the performance of our social influence strategy
  • Identifying new profiles to represent the brand globally
  • Assisting in the management, support and guidance of the brand's global Social Influencers
  • Executing the product seeding process

In parallel, the intern will collaborate to the project entrusted by the company (events organization and project management).

___________________________

Au sein de l'équipe Social Media & Influence, vous serez amené(e) à gérer les missions suivantes :

1. Missions associées à l'équipe Relations Publiques (RP)/Communication :

  • Contribuer à la veille hebdomadaire, mensuelle et annuelle de la presse, en utilisant un outil en ligne pour suivre/mesurer les KPIs des médias gagnés (Earned) à travers les produits et les activations de la marque (ce qui est réussi)
  • Soutenir les efforts de relations avec les médias externes en organisant des visites de médias au Centre de Design d'Annecy (ADC) de Salomon, et potentiellement des événements sportifs, ainsi que l'organisation du calendrier des visites des journalistes
  • Télécharger le contenu numérique et les actifs de relations publiques sur la plate-forme DAM (Data Assets Management) de Salomon et (section blog/contenu) en veillant à la livraison dans les délais et à la traduction pour les marchés internationaux
  • Participer à des projets liés aux relations publiques tels que la recherche de nouveaux médias avec lesquels la marque pourrait s'engager
  • Envoyer des échantillons de produits aux journalistes

2. Vous aiderez également le spécialiste du marketing d'influence sociale en :

  • Exécutant des rapports pour évaluer la performance de notre stratégie d'influence sociale
  • Identifiant de nouveaux profils pour représenter la marque à l'échelle mondiale
  • Aidant à la gestion, au soutien et à l'orientation des influenceurs sociaux mondiaux de la marque
  • Exécutant le processus d'ensemencement des produits

En parallèle, le ou la stagiaire collaborera au projet confié par l'entreprise (participation à l'organisation d'événements internes et gestion de projet).

Qualifications

  • Academic background: Working toward Bachelor's or Master's degree in Communications, Media or Business
  • Experience: A first professional or personal experience in Influence Marketing or within a PR agency
  • Languages: Proficient in English
  • IT skills:
    • Office suite mandatory
    • Strong familiarity with social platforms (both consumer-facing and back ends).
    • Some experience or interest in content management systems
    • Ability to use and edit video and audio to tell a story is a plus
  • You are the right person if you have...
    • A passion for outdoor activities
    • Proven written communication and presentation skills
    • Passion for social media and PR trends
    • Experience with PR and Social analytics tools
    • A proactive, collaborative, and eager to learn attitude

___________________________

  • Etudes : L3, M1 ou M2 en communication, médias ou école de commerce
  • Expérience : Une première expérience professionnelle ou personnelle en marketing d'influence ou au sein d'une agence de relations publiques
  • Langues : Maîtrise de l'anglais
  • Compétences informatiques :
    • Suite Office obligatoire
    • Forte familiarité avec les plateformes sociales (à la fois face aux consommateurs et back end).
    • Une certaine expérience ou un intérêt pour les systèmes de gestion de contenu
    • Capacité d'utiliser et de monter des vidéos et des audios pour raconter une histoire est un plus.
  • Vous êtes la bonne personne si vous avez...
    • Une passion pour les activités de plein air
    • Des compétences avérées en communication écrite et en présentation
    • Une passion pour les médias sociaux et les tendances en matière de relations publiques
    • L'expérience des outils d'analyse des relations publiques et des réseaux sociaux
    • Une attitude proactive, sachant travailler en équipe, avec une forte envie d'apprendre

Additional Information

Paid full-time internship, located in Annecy (74), FRANCE

Mandatory internship agreement

Start date: September 2023

Duration: 6 months

___________________________

Stage temps plein rémunéré, basé à Annecy (74), FRANCE

Convention de stage obligatoire

Début souhaité : début septembre 2023

Durée : 6 mois