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Marketing Communication Project Manager

Il y a 4 mois

Villeurbanne, France bioMérieux sa Temps plein

A family-owned company, bioMérieux has grown to become **a world leader in the field of in vitro diagnostics**. For 60 years and across the world, we have imagined and developed **innovative diagnostics solutions** to **improve public health**. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.

**Description**

Our Global Marketing and Global Commercial Capabilities & Performance department is looking for a **Global Marketing Communication Project Manager** to join the Marketing Communication team.

You will report to the Associate Director Global Marketing Communication within a team of 5 employees.

**What will be your mission?**
- Manage the **deployment of communication plans**, based on the global marketing strategy, including omnichannel digital marketing campaigns.
- Contribute to the implementation of a **consistent online and offline customer journey** that is aligned with the business strategy focused on personalized customer account management.
- ** Create and drive tactics** related to bioMérieux's Clinical Operations marketing strategy: from brief writing to delivery, including the **recommendation** dimension and driving execution with agencies. **Matching** the tool/format/content to the tactical objective is a key responsibility, with the **goal **of optimized customer exposure in mind.
- ** Manage time** **budget and human resources** (i.e. coordination of internal and external agencies) per project and move in **agile mode** to optimize resource deployment.
- Involve and support **Regions & Countries to optimize operational execution**:

- ** Collaborate** to gain business insights, achieve maximum adoption and plan local adaptation of content as early as possible.
- Provide them with **tools** to meet their localization needs (texts, local regulations, images).
- ** Train and support** these regions and countries in the deployment of their campaigns or the creation of local variations.
- ** Examples of projects**:

- Create **communication kits** for launches.
- Create **editorial calendars** to enhance brand content, **track** indicators and monitor their publication.
- Co-manage **strategic campaigns** with digital marketing experts.
- Deploy a **promotional plan** - Global and Local - around key conferences.

**Who are you?**
- Minimum of **4 years of higher education in Communication / Marketing.**:

- Minimum **5 years of experience** in **communication and/or marketing** in large groups. Experience in the field of in vitro diagnostics/life sciences within a commercial organization, if possible in a global role, is a plus.
- ** Brand territory concepts** - company, solutions and products - are part of your daily life.
- ** Project management** experience in a **sales or marketing** environment.
- You have proven experience in **digital activation campaigns**: database deployment with drip campaigns, content deployment on social media, media buying, etc.
- You have already participated in **product launches** in an **international and matrix environment.**:

- ** Fluent in English.**:

- You are **proactive** and have excellent **organizational** and **priority management** skills.
- You are perfectly at ease with **dealing with international stakeholders** - taking into account cultural differences.
- You are **customer oriented** with a **positive attitude**, **flexible** and **open to consensus.**:

- You will **travel up** to 25% of your time.