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Trade Marketing Associate
Il y a 4 mois
Permanent contract
Paris (75)
Position Duties
- Contribute to ideation, planning & budgeting, production, and implementation of all in-store activities, including point of sales materials and promotions.
- Undertake daily administrative tasks to ensure the functionality and coordination of all marketing activities
- Conduct market research and analyse game rating reports
- Update spreadsheets, databases and inventories with statistical, financial and non-financial information
- Assist in the organizing / monitoring of promotional events / trade shows / digital campaigns
- Prepare and deliver postmortem reports for IP owners
- Assist in writing marketing literature (brochures, press releases)
- Support in executing yearly Trade MKTG Plans for Traditional Trade and Mass Market Channels.
- Facilitate and coordinate the delivery of Trade marketing assets to international partners and other ad hoc communication activities.
- Keeps abreast of the trends in the industry through market studies and research and surveys as basis for new promotions / collector's content
- Develop merchandise and collaterals that will help brand visibility, availability, and affinity in all channels.
- Create and oversee the execution of go-to-market plans for each game in partnership with our communication manager, operations team (community, creators, social media, press) and sales team, but also studios and third-party agencies
- Explore all business and marketing opportunities, tailored for each game
- Regularly and proactively communicate product roadmap and progress internally
- Maintain a reliable product / marketing planning, oversee creative / trade marketing deliverables
- Conduct market research, competition benchmarks and consumer studies to make recommendations that could improve games or brand strategy.
- Develop and level up best practices within the product management team
- Some travels will be required (industry events, office meetings)
- 1 or 2 years of experience in marketing
- Good understanding of the gaming industry and marketing principles
- Demonstrable ability to multi-task and adhere to deadlines
- Well-organized with a customer-oriented approach
- Good knowledge of market research techniques and databases
- Excellent knowledge of MS Office, Adobe Suite
- Exquisite communication and people skills
- Degree in Marketing, Business or relevant field is a strong advantage
- Full fluency in French & English.
- Good intrapersonal and organizational skills
- Be design-literate and have the ability to constructively brief and appraise creative work
- Capability in dealing with complexity in a multinational environment is needed
- Stress resilience and capacity to work under pressure
- Implementing improvements, Problem Solving and Decision-Making attitude
Additional Information
- Starting date : ASAP
- Excellent opportunity for a recent graduate seeking to start / further a career in Marketing & Business Development. You will be working closely with senior business leaders and learn best practices from regional teams.
- Job Location : Paris (57 rue Gaston Tessier - 75019)
