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Trade & Event Manager - Dockers

Il y a 4 mois

Paris, France Levi Strauss & Co. Temps plein

Strategy & Development
- Collaborate closely with internal Account Managers to foster strong retailer partnerships and plan the business calendar including promotions, in-store visuals and events
- Elevate the brand awareness in-store and create strong trade marketing activations, such as events, dockerscrew moments,
- Create marketing plans and work closely with the communication & digital team to drive traffic to our
- Participate in the strategic marketing planning for - creating channel / retailer specific strategies in partnership with the Account Management team and Brand Marketing through the planning and development process
- Innovate the consumer experience across all omni-channel touchpoints with a strong focus on identifying new, targeted activation opportunities
- Develop mix of tactics that strengthens brand relevance, meets sales goals and is consistent with brand and retailer strategies in conjunction with Account Management and wider Marketing team

Execution:

- Develop opportunities of seasonal programs and strategies including calendar creation for all marketing programs and promotional vehicles to achieve retail needs and maximize sell-through
- Present plans and updates PO’s during retailer/internal market calls and manage follow-up planning sessions to conceptualize and execute a full 360º marketing program tailored to the channel needs
- Generate retailer support with clear instructions to cross-functional internal teams (like visual merchandising and digital) to execute alongside with superior execution in-store
- Work with Account Managers to supplement brand calendar with retail specific events. Ideate and implement these high-touch in-store events.
- In collaboration with Account Manager and key marketing team members, create Go To Market decks for each
- Collaborate with visual merchandising on creating differentiated in-store experiences through unique merchandising and collateral opportunities for top tier wholesale partners
- Work together with Account Managers and Visual Merchandising to manage merchandising for respective retailers from conception to execution including design, assortment and budget; including pop ups, window support and out posts in retail environments
- Provide updates on new product launches and categories for each retailer/channel and identify opportunities and suggest new programs to drive sales
- Work with E-Commerce team to develop execution tactics to deliver growth and gain share while ensuring channels have a cohesive, omni-channel presence and all activity is aligned

Skills & Leadership
- Develops and implements marketing plans that will drive new customers
- Understand, track & analyse metrics and trends, like conversion rates and web analytics
- Ensure European marketing alignment
- Point person for trade calendars and strategy across respective retailers
- Manage direct report: Trade Marketing Assistant / based in Barcelona

**Qualifications**:
Who You Are:

- An enthusiastic team player with a genuine obsession for Marketing, lifestyle & fashion,
- Minimum 7 years experience creating brilliant trade marketing execution for lifestyle brands
- With a genuine interest in lifestyle, trends, and pop culture our young millennial audience love
- Outstanding communication and copywriting skills in English. Fluency in French or/and Spanish is a strong plus
- A visual native; keen and critical understanding of creative imagery
- Basic familiarity with graphic design/editing tools, such as Illustrator, Dreamweaver, Photoshop, VSCO,

LOCATION

Paris, France

FULL TIME/PART TIME

Full time