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Sr Brand Strategist

Il y a 4 mois


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**SGK is a global packaging and brand experience company. From idea to implementation, we deliver packaging solutions and brand experiences that give brands the freedom to speak louder, scale faster and grow stronger. We simplify marketing and amplify brands to deliver value. SGK is a Matthews International company.**

**PLANNEUR STRATEGIQUE SENIOR**:
Depuis 1971, SGK Brandimage, groupe de design international et multiculturel, expert en création et gestion de marque, intervient comme conseil stratégique et créatif sur l’ensemble des problématiques de design de marque : création, repositionnement, revitalisation, fusion de marque, management de la marque...

Nous accompagnons des marques patrimoniales comme Air France, Accor, Campari Group, Club Med, Société Générale, CMA CGMpour révéler leur personnalité à travers une approche multidisciplinaire et transversale. Nous aidons le développement de produits, services et espaces qui créent une expérience unique et un lien émotionnel fort avec les gens.

**Missions**:
Sous la responsabilité de la Directrice de la Stratégie, avec le support des équipes au Consulting et Développement, et en collaboration avec les équipes créatives:

- Assurer des missions stratégiques pour les clients acquis, sur des problématiques branding variées : positionnement de marque/produits ou services, architecture de marque, stratégie de naming, plan de communication, contenus éditoriaux etc.
- Concevoir des méthodologies d’accompagnement ad hoc.
- Organiser et animer des workshops stratégiques (Plateforme de marque, Design Thinking...).
- Piloter et co-piloter la réponse aux appels d’offre, depuis la prise de brief jusqu’à la soutenance finale : recherches (analyses concurrentielles, inspirations, tendances ) ; participation à la rédaction des briefs créatifs et au développement de concepts et d’axes de positionnement, conception de la recommandation stratégique et créative, coordination des équipes internes et internationales.
- Réaliser des veilles de marchés et de tendances.
- Participer au rayonnement de l’agence, notamment via la publication d’articles, la participation à des webinars, etc.
- Management d’une ou deux personnes, en stage/alternance.

**Profil recherché**:
Formation : Master ou MBA (Sciences-Po, CELSA, École de Communication, Université, École de Commerce).

Une expérience de 5 à 7 ans en agence de branding & design /généraliste ou en cabinet de conseil stratégique.

Versatilité, capacité à travailler sur des problématiques variées (Corporate / Consumer branding ; Design / Communication & Activation, etc.)

Anglais courant, capacité à travailler dans un environnement multiculturel et aisance à travailler en collaboration avec des équipes internationales.

Excellent rédactionnel, aisance dans la conception et la rédaction de contenus éditoriaux.

Autonomie, capacité à être force de proposition et à convaincre.

Bon relationnel client.

At Matthews International, what makes us different is what makes us great. We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications, merit, and business need.