Marketing Manager
Il y a 5 mois
**Your Opportunity**
As Marketing Manager, you’ll be responsible for brand P&Ls, building brand equity across all brands, creating and executing strategies with the consumer at the heart, influencing commercial execution to deliver AVQPAP commitments and tracking performance against these. This is an exciting, varied role with a range of exciting brands and markets.You’ll be responsible for leading the GET brand in France (one of the biggest BMC’s worldwide), creating state of the art innovation, answering consumer’s needs, developing local creative assets and also developing and delivering annual marketing plans in collaboration with the GET Brand Manager. You’ll focus on execution excellence, fully integrating customer & consumer programs that create value for consumers, recruit and retain the next generation, and deliver healthy brand growth for the short, medium and long term.You’ll also be responsible for our Rebel portfolio, including Eristoff, 42 Below and William Lawsons across multiple markets (France and Italy initially), with a focus on building local relevance and commercialisation of Global and Regional strategy and guidelines. Key responsibilities will include owning the P&L, building and delivering seamless consumer journeys with a strong focus on influencing internal stakeholders to build strong AVQPAP fundamentals.**About You**
- Curious, creative, passionate, driven and collaborative team player, that is not afraid to try out new things and feels comfortable with change and ambiguity
- A compelling storyteller, have a strong public presence and interpersonal skills that promote positive relationships with agencies, customers and internal stakeholders.
**Responsibilities**:
**With our Consumer at the heart, your key focus will be to**:
- Own the brand from end to end, i.e. from global strategy (innovation, creative assets) to local market execution, i.e. POS implementation
- Build annual plans and programming that leads with putting the consumer at the heart of everything we do.
- Partner with Category, RGM, & Commercial teams to ensure full TTL deliver of programming to drive sales and equity gains.
- Partner with innovation team and liquid development to ensure brand innovation pipe. Think outside of the box, think consumer first.
- Lead the integrated IAT process, including crystal clear briefing and partnership with media, PR and experiential agencies to ensure we deliver innovative activities that deliver against CCGC and CJTBD to drive brand equity & desire.
- Keep consumer at heart by adopting a listen, make, deploy approach to deliver consumer centric plans and content, checking the pulse of your brand, the competition & consumer trends
- Build effective relationships and excitement within the organization with all stakeholders to ensure engagement leading to project delivery and always maximizing the innovation opportunity.
- Actively monitor Get’s KPIs (commercial, financial & equity), and provide guidance on corrective action to achieve agreed objectives
- Full P&L responsibility ensuring it is delivered to budget and ensure clear M&E for 80% of plans and programming
- Actively nurture and develop strong team mentality in France including Brand Manager and local CPA manager.
**Measures of Success**
- Delivery of ‘healthy’ brand growth in support of the France P&L with a clearly defined channel and occasion mix
- Clear diagnosis of the challenges of the market to create simple and focused plans to deliver growth for the future
- Recruit & Retain consumers, in more occasions, to choose Get more often, by addressing barriers that prevent them from doing this today
- Drive step change in brand equity, conversions across brand funnel and recruitment scores
- Pioneering connections strategy and focus on recruiting the next generation
- Strong relationship across French business, including commercial team, CPA, supply chain, cat dev, RGM and Leadership team
Skills and Experience
**The Skills & Experience needed to create your legacy**
- You will have experience leading the development of a brand strategy for a market, as well as then leading the execution & tactics of this.
- You will have led a fully integrated marketing communications plan for a brand across at least 1 market.
- You will be solutions orientated with a passion to drive and deliver results.
- You will have analytical skills with a demonstrated aptitude turning data and information into actionable insights.
- You will have demonstrated excellence in execution in previous roles.
- You will have demonstrated success in leading complex projects involving multiple stakeholders in previous roles.
- You are comfortable in working with ambiguity, super resilient to challenge and a passion & energy to perform & win with others.
- And of course you will be great at communicating and motivating cross-functional teams, vendors and agencies.
**Key Relationships and Interdependencies**
- Your ability to opera
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