Growth Marketing Manager

il y a 3 jours

Marseille, France Enpal B.V. Temps plein

**Company Description**
With Enpal we are pursuing the dream of building the largest renewables community in Europe.

How do we do this? Enpal finally makes solar easy: We rent solar systems, electricity storage devices, wall boxes and heat pumps at an all-inclusive rate, supplemented by a low-cost green electricity rate, and intelligently networked to form an integrated overall solution. True to the motto “digital, decentralized and 100% renewable”, our heart beats both for the rapid development of a company and for combating the greatest challenge of our generation — climate change.

As the first green unicorn in Germany, we see it as our duty to further advance our mission of green energy for everyone. Be part of this success story and change the world together with us

We are opening up the French market and you can be part of the first team on the ground

We are seeking a proactive and strategic Growth Marketing Manager to lead in launching and growing our marketing strategy for Enpal’s entry into the French market
- a new and exciting venture for our company. This role is ideal for individuals with a strong background in marketing strategy, digital marketing, and brand development. As a key player in our expansion, you will be responsible for building the marketing framework from scratch, driving lead generation, and executing campaigns that establish Enpal as a leading renewable energy provider in France.

Key Responsibilities:

- Design and implement a comprehensive digital marketing strategy to successfully launch Enpal’s brand, with a focus on creating a strong, localized presence. Define key messages and position Enpal as a market leader in solar energy and heat pumps.
- Plan, create, and execute multi-channel marketing campaigns (digital, print, events, etc.). Adapt global marketing strategies to the French market, considering local preferences, culture, and regulations.
- Manage and optimize key marketing channels including Google Ads, Meta (Facebook/Instagram), and native advertising (Outbrain, Taboola). Oversee end-to-end campaign execution, from strategy development to performance analysis.
- Leverage data analytics to track campaign performance across multiple channels. Manage raw data sets and extract actionable insights to inform decision-making.
- Prioritize marketing initiatives in a fast-paced startup environment. Balance the need to scale marketing efforts with limited resources, ensuring the most impactful initiatives are executed efficiently.
- Manage marketing budgets, ensuring effective use of resources to drive ROI and meet business goals. Make data-informed decisions to optimize spend and prioritize high-impact activities.
- Work independently and take ownership of marketing initiatives, with a focus on driving results and business growth. Demonstrate strong business acumen and the ability to understand market dynamics, competitor behavior, and industry trends.

**Qualifications**
- Proven experience in developing and executing digital marketing campaigns, ideally in fast pace startups in high growth industries (renewable energy preferred).
- Strong proficiency in digital marketing channels such as Meta, SEM, SEO, and native advertising platforms (Outbrain, Taboola).
- Highly analytical with the ability to handle large data sets, create pivot tables, and derive insights that drive strategic marketing decisions.
- Experience leveraging data insights to shape marketing strategies, improve campaign performance, and optimize ROI.
- Exceptional ability to manage multiple projects and deadlines, with a hands-on approach in a dynamic startup environment.
- Fluency in French and English, with excellent written and verbal communication skills in both languages.
- Strong business acumen and understanding of how to align marketing strategies with broader business objectives.

**Additional Information**
As a Growth Marketing Manager at Enpal, you will have the opportunity to play a pivotal role in scaling our presence in the French market and make Enpal leader in the European market. This is an exciting opportunity to work in a high-growth sector, collaborate with like-minded professionals, and make a significant impact in the renewable energy space.

Our philosophy:

- Green to the core - Shape the solar energy revolution in Europe, working with a large German company.
- Green is for everyone - Contribute to making renewable energy accessible to all, immediately and without risks. The sun shines all over the world - At Enpal, you will find a highly motivated and diverse team, with over 65 different nationalities.
- The best of both worlds - Enjoy the benefits you expect from a startup, offered by a large company that has the ability to deliver on its promises.
- No mistakes, no progress - We promote a feedback culture and grow with your contribution, learning from mistakes. Those who don't dare, don't win.
- Work with the best in the industry and grow with us - there's room for your idea

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