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Brand Innovation Manager
Il y a 4 mois
Brand Innovation Manager
Fixed term Contract (4 months)
Main responsibilities
**Development of product lines under its responsibility**
- Monitor the competition for its range of products
- Carry out market and consumer studies
- Carry out regular reviews of existing products and services
- Analyze markets trends
- Define the coherence of the overall strategy for its product lines and their profitability
- Position the product line in relation to the market and the overall marketing strategy
- Propose new or existing product development and study these opportunities from an economic, organizational and commercial point of view
- Budget follow up and invoices validation
**Innovation pipeline**
- Develop and implement the innovation pipeline
- Steer the technical implementation of the offering
- Coordinate the various departments involved in the development process to drive product development milestones and delivered planned launch timings
- Help define the pricing policy
- Motivate and engage subsidiaries and distributors around the innovation pipeline
**Operational implementation**
- Represent the Marketing Department at working meetings, internal projects committees and with partners
- Draft product sales pitches for the rest of the international marketing team and for local marketing teams and sales staff
- Create product sheets
- Participate in the definition of sales support tools, create point of sales material that are relevant for each launch
- Define marketing activity monitoring and reporting tools
- Draw up dashboards and activity reports
Your Profile:
- At least 5 years' experience as a Product or Innovation Manager
- Solid experience operating multi markets
- Fluent in English, another language (French or German) is a plus
- University qualification in Marketing
What we can offer you:
- The opportunity to join a small company with an international dimension.
- To add your brick and make a mark to a once in a lifetime transformation journey of a heritage brand
- A rich and diverse role with responsibilities and exciting projects to contribute directly to the success of our brand
- A cohesive team that likes to share its knowledge and passion for marketing
