Senior Marketing Officer
Il y a 4 mois
**Description de l'entreprise**
Vous rejoindrez l'une des plus grandes marketplace immobilière au monde et une filiale d'Axel Springer. Notre mission est de permettre à chacun de trouver l'endroit idéal
Vous travaillerez ainsi sur certaines des marques immobilières numériques les plus connues d'Europe, notamment**:Meilleurs Agents, Groupe SeLoger, Immoweb,Immowelt, Realo,Neuraum, Yad2.**
**Description du poste**
Au sein de la Direction marketing du Groupe Aviv France (Groupe SeLoger + Meilleurs Agents) et sous la responsabilité de la directrice de la stratégie commerciale, vous aurez pour objectif de développer la croissance du marché de l'immobilier du neuf et de la construction.
En véritable chef d'orchestre, vous définissez et mettez en œuvre la stratégie et le plan marketing sur un marché à fort potentiel, en collaboration avec les équipes Sales / Produit / IT.Vous êtes le véritable référent de vos marchés:
- Vous suivez et maîtrisez les évolutions du segment ainsi que les tendances immobilières et digitales, par la mise en place d’une véritable stratégie de benchmarking.
- Vous mettez en place des plans d’actions avec les services Brand, RP et performance marketing en vue d’action d’acquisition et de fidélisation de l’audience de nos sites.
- Vous développez la notoriété du segment en externe par la prise de parole RP ou lors d’Event.
- Vous représentez le segment en interne lors de meetings stratégiques.
Vous accompagnez les équipes commerciales dans la croissance du chiffre d’affaires:
- Analysez les besoins de nos partenaires afin d’optimiser la détection d’opportunités de monétisation.
- Vous définissez et mettez en place la stratégie marketing du segment par la conception d’offres, stratégie de lancement, Go-to-Market, suivi des KPIs).
**Qualifications**
- De formation supérieure avec spécialisation en marketing (école de commerce ou université de premier rang), vous justifiez d’une expérience significative de 8 ans minimum en tant que chef.fe de marché dans le secteur de la tech ou des nouvelles technologies.
- Rigoureux.se et doté.e d’un sens de l’analyse attesté, vous savez convaincre vos interlocuteurs.
- Un.e véritable coordinateur.rice, vous êtes autonome, pédagogue, avez la capacité à travailler en équipe et à fédérer les différents services et acteurs autour des projets.
- Vous disposez d’une bonne culture business, vous aimez et savez négocier, et êtes orienté.e résultats.
- Votre curiosité, votre créativité et votre sensibilité au secteur de la tech vous permettront d’être force de proposition et de vous épanouir pleinement dans cette fonction.
- Une bonne maîtrise des chiffres et d’Excel est indispensable pour réussir dans cette mission.
- Anglais courant
**Informations supplémentaires**
Ce que vous allez adorer chez nous
- Un fort esprit d'équipe
- Une brillante équipe avec laquelle collaborer pour relever de beaux challenges
- Une véritable volonté de vous accompagner dans votre carrière afin que vous puissiez grandir avec l’entreprise
- Un environnement de travail stimulant qui encourage l’autonomie
Mais encore...
Restaurant d’entreprise, tickets restaurant dématérialisés avec “Restoflash”
- ️ Salle de sport, douches + fruits bio, fruits secs bio et boissons chaudes en libre accès
Formations (Parcours d’intégration, LinkedIn Learning, cours de langues en ligne)
Primes (intéressement et Participation, primes vacances, primes anciennetés)
16 jours de RTT, congés (exceptionnel et d'ancienneté)
- ️ Qualité de vie au travail (Télétravail, météo interne, Moka Care, programme parentalité, crèches d'entreprise)
Parking (Voiture, vélo, trottinette)
Fêtes et célébrations (Team building, soirées, Noël)
Le groupe AVIV est engagé pour l’égalité des chances. Tout le monde est le et la bienvenu-e. Nous encourageons la diversité dans nos équipes et travaillons à rendre notre environnement de travail inclusif pour tou-te-s. Aussi, quelle que soit votre origine, que vous soyez parents, LGBTQIA+, ou encore en situation de handicap, nous vous invitons à nous rejoindre Si vous avez besoin d’ajustements, dans la mesure du possible, à tout moment du processus, veuillez nous en faire part.
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