Content Marketing Specialist

**Job Description Summary**: Under the direction of the Senior Manager, Marketing Communications Operational Excellence, EMEA, the Content Marketing Specialist executes content strategies and leads content management projects in line with the marketing communication strategies.

Our vision for Marketing at BD

The purpose of the Marketing department at BD is to drive sustainable profitable growth by defining, executing and continually improving the global marketing and business strategies of BD. We engage in critical thinking to inform high-quality marketing choices that drive our growth.

**We are the makers of possible**

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

**Why join us?**

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a **maker of possible **with us

**Main responsibilities will include**:

- Work closely with project teams and external partners to create appropriate and innovative content.
- Manage the production of content related to omnichannel plans.
- Work with key people in the EMEA teams to define and implement a content strategy for the respective business units.
- Create diverse content formats according to identified strategies.
- Adapt content to distribution channels (digital and non-digital).
- Actively monitor content marketing trends.
- Collaborate with department members and other teams at BD.
- Analyze and optimize content according to their performance.
- Collaborate with peers and managers on initiatives to make department activities more efficient and effective.
- Promote standards and support the establishment of standard operating procedures for content management.

**About you**:

- Advanced university degree (master’s or equivalent) in marketing or communications, preferably in a multicultural environment
- Proven experience in content writing
- Expertise in content marketing and SEO
- Portfolio of professional publications or writings
- English as first language
- Advanced understanding of the digital ecosystem
- Advanced project management skills

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

**Primary Work Location**: FRA Grenoble

**Additional Locations**: BEL Erembodegem - Dorp 86, GBR Winnersh - Eskdale Road

**Work Shift**: