Strategic Brand Marketing Manager

il y a 3 jours


Clichy, Île-de-France Amazon Temps plein
Brand Marketing Manager Opportunity

Amazon Global Selling is seeking a highly motivated and experienced Brand Marketing Manager to join our team in Taiwan. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive awareness and consideration of Amazon Global Selling among the exporting e-commerce industry.

Key Responsibilities:

  1. Brand Strategy Development: Develop and execute marketing strategies tailored for TWGS, aligning with overall business objectives and market trends.
  2. Market Research: Conduct comprehensive market research to identify consumer trends, competitor analysis, and opportunities for growth within TW economies.
  3. Campaign Management: Plan, coordinate, and execute marketing campaigns across various channels, including digital marketing, advertising, events, and public relations.
  4. Stakeholder Engagement: Collaborate with internal stakeholders, such as sales teams, product managers, and regional managers, to align marketing efforts with business goals.
  5. Partnership Development: Identify and establish strategic partnerships with channels, key accounts, industry associations, and media outlets to enhance brand visibility and market reach.
  6. Budgeting and Reporting: Manage marketing budgets, track expenses, and prepare regular reports on campaign performance, ROI, and other key marketing metrics.

About the Role: As a Brand Marketing Manager, you will work closely with the Global Selling new seller recruitment team, business operation team, and third-party partners in Taiwan and Amazon Global Selling Asia. You will need to be an innovator, communicator, influencer, and problem solver, with strong analytical and project management skills.

Requirements:

  1. 9+ years of professional non-internship marketing experience
  2. Experience in marketing or marketing research
  3. Experience communicating results to senior leadership
  4. Experience communicating results to stakeholders
  5. Experience developing and executing campaigns across multiple time zones and languages
  6. Experience driving direction and alignment with large cross-functional teams and agency partners
  7. Experience building, executing, and scaling cross-functional marketing programs
  8. Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint


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