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Digital Marketing Lead
il y a 1 mois
Nymtech is a world-class mix of privacy experts, engineers, and thinkers spread across Europe. We believe that user privacy underpins democratic freedoms in a networked world, and we're proud to help roll back the surveillance society.
Job Description:
We are seeking a dynamic Senior PPC Specialist to lead our paid marketing initiatives. As a key member of our marketing team, you will be responsible for creating, planning, and executing PPC campaigns that drive engagement and sales.
Key Responsibilities:
- Autonomously plan and forecast PPC activities, ensuring alignment with Nymtech's business objectives.
- Ensure the highest quality of campaign setups and promotional materials, maintaining rigorous standards of data integrity.
- Oversee multi-team projects, designing and executing sophisticated PPC campaign logic.
- Prioritize tasks proactively, ensuring timely alignment on deadlines and deliverables, while also providing guidance to junior team members.
- Monitor daily performance across all campaigns using tools such as Google Analytics, Looker, and platform-specific interfaces.
- Deliver clear, impactful reporting on campaign metrics regularly and on-demand, tailoring analysis and presentations to meet stakeholder needs.
- Keep abreast of the latest PPC and marketing trends, applying them to our strategies and sharing knowledge with the team to foster continuous improvement.
Requirements:
- Professional experience working in the privacy industry is preferred.
- 3+ years of advanced experience in managing PPC platforms such as Google Ads and Bing.
- Profound understanding of digital marketing metrics and the relationships between them.
- Exceptional knowledge of conversion setups, tracking configurations, and data analysis in GA4, including advanced filtering and explorations.
- Proficiency in Google Spreadsheets, using advanced formulas and pivot tables.
- Excellent communication skills in English, both spoken and written.
- Demonstrated capability to work independently, as part of a team, and in leading cross-functional projects.
- Proven track record of managing large-scale, complex, and global PPC campaigns.
- Strong interpersonal skills, with experience liaising with key vendors and stakeholders.
