Digital Marketing Manager
il y a 23 heures
Digital Marketing Manager
**Key Responsibilities:**
* Drive digital transformation and enhance online presence across our broad portfolio of product (events & media) websites
* Develop and implement effective SEO strategies and PPC campaigns to drive new users to websites
* Upskill event teams on SEO practices and ensure compliance with regional & group guidelines
* Monitor and report on website and SEO activities, making data-driven recommendations to enhance effectiveness
* Supervise a PPC Executive and a Digital Marketing Intern/Coordinator
**Digital Transformation:**
* Collaborate with event teams to drive digital transformation and optimize the region's online presence
* Ensure all digital communication adheres to relevant legislation and industry standards
**Internal:**
* Work closely with the CMO, Marketing Director, Marketing, Intelligence & Technology team, event marketing teams and HQ team
* Coordinate with third-party website support, freelancers, developers, and SEO agencies
**Requirements:**
* Proficiency in WordPress, Google Analytics & Google Tag Manager is essential
* Higher education or equivalent experience in digital marketing
* At least 5 years in digital marketing with 3 years in website management
* Fluent in English
**What We Offer:**
* Birthday day off
* Fully stocked beer & wine fridge in the office
* Enhanced family pay (maternity & paternity)
* Cycle to work scheme
* Free online academy to focus on professional development and upskilling
* Employee assistance programme
* Long service awards
* Pension as well as offering salary sacrifice
* Life cover
* Regular company socials organised throughout the year
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