Marketing Specialist for Amazon

il y a 3 semaines

Annecy, Auvergne-Rhône-Alpes, France PILOT CORPORATION OF EUROPE Temps plein

Role Overview
Pilot Corporation of Europe, a leading manufacturer and distributor of writing instruments, seeks a highly motivated Marketing Specialist to drive sales across Amazon platforms in European countries. This role is part of the Digital team and will work closely with the Brand and Digital Manager and the Amazon Sales Manager to enhance the digital product experience, strengthen brand presence, and maximise sales through targeted campaigns and promotions.

Main Responsibilities

  • Digital Product Experience Management
    • Ensure optimal digital product presentation across all Amazon EU instances
    • Manage and update product content in multiple languages, ensuring consistency and accuracy with Amazon SEO best practices
  • Brand Store Optimisation
    • Develop and maintain an effective and flexible Brand Store on Amazon that aligns with the brand's image and strategy
    • Collaborate with the creative team to ensure the Brand Store reflects the latest marketing campaigns and product launches
  • Media Campaign Management
    • Oversee, monitor, and challenge the media agency in the execution of Amazon-specific media campaigns
    • Ensure campaigns are aligned with brand goals and deliver measurable results
    • Analyse campaign performance and provide recommendations for optimisation
  • Product Offering and Promotion Management
    • Adjust and manage the product assortment on Amazon to meet market demands and sales targets
    • Plan and execute recurring promotional campaigns to drive sales and increase product visibility
    • Coordinate with the supply chain and operations teams to ensure product availability during promotional periods
  • Sales Growth Initiatives
    • Identify and capitalise on key commercial moments (e.g., Prime Day, Black Friday, Back to School) to drive sales
    • Develop strategies to maximise sales during these peak periods, including targeted promotions and advertising
  • Performance Monitoring and Reporting
    • Regularly monitor sales performance across all Amazon EU platforms
    • Provide detailed reports and insights to the Brand and Digital Manager, highlighting key trends and opportunities
    • Use data to optimise strategies and campaigns, and inform other e-commerce projects
  • Expansion and New Market Opportunities
    • Actively collaborate with cross-functional teams to open new Amazon marketplaces that present growth opportunities

Profile

  • Graduated from a degree in e-commerce or business school, with at least 2-3 years' experience in e-commerce, particularly within the Amazon ecosystem
  • Strong command of English and proficiency in additional European languages a plus
  • Ability to work effectively in a cross-functional team environment
  • Willingness to travel occasionally within Europe to meet with partners and attend industry events

Required Skills

  • Vendor Central Expertise: Proficient in using Amazon Vendor Central to manage product listings, set up promotional campaigns, analyse sales and media performance
  • Organisational Skills: Highly organised with the ability to manage multiple tasks and projects simultaneously
  • Proactive Problem-Solving: Solution-oriented mindset with the ability to identify challenges and propose actionable solutions
  • Budget Management: Experience in managing budgets, with a focus on maximising ROI in advertising and promotions
  • External Partner Management: Experience in managing and collaborating with external partners, including media agencies and vendors
  • Analytical Skills: Ability to analyse sales data and campaign performance to inform decision-making

Advantages to Join Us

  • Remuneration over 13 months, participation bonus, advantageous mutual insurance, and pension provision
  • Voucher card credited with €9.50 per day worked (with 5.69 euros covered by the company)
  • 10 RTT/year on average
  • Sports classes at preferential rates (yoga, cross-training, pilates)
  • Various internal events (sustainable development weeks, occupational health week, etc.)
  • An integration path adapted to your future position and possible training
  • A substantial skills development plan to support you throughout your career
  • A pleasant working environment in a human-sized company

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