Consommateur Insight Analyst
il y a 7 heures
Présentation du poste
Samsung, une entreprise leader dans le domaine de la technologie, recherche un Analyste de Consommateur pour rejoindre son équipe Consumer & Market Insights (CMI) et Data Analytics au sein du département Corporate Marketing.
Responsabilités
- Mise en place de projets d'études consommateurs pour comprendre les utilisateurs de nos produits et formuler des recommandations pour aider les différentes directions marketing, commerciales et média à prendre les bonnes décisions.
- Rédaction des questionnaires, traitement et analyse des données et participation à la rédaction de rapports de résultats.
- Assister le Consumer Insights Analyst Senior dans la conduite de projets d'études avec les instituts / agences.
- Veille des bonnes et nouvelles pratiques sur le marché des études.
- Veille des tendances sur l'Intelligence Artificielle et les produits technologiques.
Compétences et qualifications
- Formation supérieure (grandes écoles de commerce, IAE avec spécialisation études de marché, études marketing, IEP).
- Pré requis : connaissance des études marketing via une 1ère expérience réussie en stage au sein d'un institut/agence (Kantar, GfK, Nielsen, Ipsos...) ou chez l'annonceur comme assistant chargé d'études.
- Expérience dans la gestion de la relation client / CRM est un plus.
- Vous savez faire parler les chiffres et vous êtes reconnu(e) pour votre esprit d'analyse et de synthèse.
- Forte sensibilité sur les produits électroniques (téléphones, PC, tablettes, TV, audio/vidéo...).
- Bon niveau d'anglais à l'écrit et à l'oral (communication écrite et orale avec des interlocuteurs anglophones, capacité à rédiger en anglais des questionnaires et rapports d'analyse).
- Organisé(e), capable de gérer simultanément plusieurs projets.
- Rigoureux, curieux, débrouillard, esprit positif tourné vers la résolution de problèmes, goût pour le travail en équipe.
Avantages de rejoindre Samsung
Nos collaborateurs partagent une véritable culture du leadership, du challenge et de la réussite. Nos équipes sont aussi diversifiées et dynamiques que les produits que nous fabriquons et les marchés où nous sommes implantés.
Grâce à notre présence mondiale, nos téléphones, nos équipements multimédias et de loisirs améliorent la vie de nos clients sur toute la planète.
En rejoignant Samsung Electronics et notre capacité à anticiper les tendances, et même à en créer nous-mêmes, vous serez en prise directe avec le futur, à la pointe de la technologie la plus avancée.
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