AI Creative Director for Food and Nutrition Brands

il y a 3 semaines


Paris, Île-de-France Publicis Groupe Temps plein

Job Title: AI Creative Director for Food and Nutrition Brands

Publicis Groupe is seeking a highly skilled AI Creative Director to lead our Gen AI Content Squad in creating mouthwatering food content for our key global client across their food and nutrition brands. This role will involve working through a backlog of use cases from around the world, leveraging AI-based solutions to improve creative output, and collaborating closely with clients to understand their business objectives and target audience.

Key Responsibilities:

  • Delivery of a stream of content, working from a prioritized backlog and with a near-shore production team in Poland.
  • Leverage expertise in artificial intelligence to seamlessly integrate AI-based solutions with creativity, developing delicious and engaging content.
  • Stay abreast of emerging AI trends and technologies, exploring novel ways to incorporate them into creative strategies.
  • Collaborate closely with clients to understand their business objectives, challenges, and target audience, translating insights into compelling and effective creative solutions.
  • Guarantee the quality and deadlines of the work carried out within a sprint model by the team in Poland.
  • Ensure that the program delivers superior ROI, through improved performance and cheaper production costs, than conventional approaches.

Qualifications:

  • Minimum 5+ years' experience in design, ideally in an agency.
  • Strong graphic culture – a real interest in the world of nutrition, taste appeal, and beautiful ingredients.
  • Excellent command of graphic design tools (Adobe Suite), and more particularly in the creation of visuals and animations using AI tools such as Adobe Firefly and Bria.
  • A proven track record of applying AI to previous creative projects. Deep understanding of artificial intelligence technologies and their applications in advertising and marketing.
  • An ability to collaborate and exchange within a multidisciplinary team, across different locations.


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