Global Store Design and Visual Merchandising Manager
il y a 4 semaines
This role will be a key driver of creative excellence, responsible for building and developing our luxury beauty brands. The SD/VM Senior Manager will support our skincare Global Creative Directors in high-level concept development and execution of store design and merchandising, helping to move the needle towards disruptive brand-building executions.
Each brand possesses a distinctive DNA. Darphin, deeply rooted in French heritage, leads in delivering high-performance skincare solutions tailored specifically to transport our active ingredients deep into the skin to increase their effectiveness & bring the most powerful skin transformations. Lab Series, an American brand, is meticulously crafted to understand men's physiology and unique skin needs. Both entities have a global presence with retail stores across the world.
**Key Responsibilities:**
* Brand Builder:
Partners with Global Creative Directors to develop and build strong instore visibility.
Supports in brand management and execution to ensure consistency across channels.
* Strategic Thinker:
Align concept development with functional and business needs.
Support SD/VM needs for priority markets (outposts, podiums, pop-up formats, etc)
Identify consumer trends, maintain knowledge and execution of industry best practices for retail marketing as well as performing ongoing benchmarking
Partner with consumer insights to conduct regular environmental analysis,
Drive and execute compelling storytelling at store
* Creative Collaborator:
Work closely with Marketing to create and activate events and experiences in store that have global reach.
Partner with Creative Operations to align on appropriate talent to ensure accurate execution of creative vision.
Partner with Regions to analyze and develop strategies for Influencer and Consumer Animation and Events to build brand equity, consumer retention, conversion and revenue.
Oversees and provides feedback to relevant outside agency partners
Identify, maintain and manage strong relationships with China and EMEA team in the delivery of event ideation and in-store production services.
**Creative Mission:**
Highly creative skills & work experience at Store Design and Visual Merchandising
In collaboration with agencies and internal departments, designs and creates floor plans, elevations, schematics, details, sketches and 3D modeling necessary to communicate design vision
Adaptation of SD/VM concepts across channels of distribution (FSS, DS, Pharma, Specialti-Multi, Pop-ups, etc...)
Design planograms and planogram's evolution during the year based on Marketing programs
Create aesthetically optimized visual merchandising schemes for window vitrines and in-store vitrines, for the presentation of existing products and new product launches
Drive high visual merchandising standards across the retail locations with creation of clear guidelines and communication for each launch program
Apply & Adapt Global Store Design & VM Concepts guidelines to regional projects & constraints within timing and quality
Produces concept sketches, presentation drawings, technical drawings, specification and artwork layouts as required to communicate design intent
Establishes a list of preferred and reliable freelance consultants to ensure workload smoothness
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