Marketing Performance Manager
il y a 4 semaines
About the Role:
As a Marketing Performance Manager, you will be responsible for defining and coordinating the Trade-in marketing strategy to drive growth and customer value. Your mission will be to assess marketing levers, partner with marketing teams, and execute your strategy to maximize topline growth and customer LTV across countries and categories.
Your Key Responsibilities:
- Define topline growth priorities and audit, identify, size, and prioritize marketing levers, including countries, categories, upgrade vs sell, organic vs paid channels, customer acquisition vs repeat, market growth vs market share, etc.
- Define KPIs and build a tracking framework and tools to assess and monitor your area of business.
- Monitor topline performance vs targets on a daily/weekly/monthly/quarterly basis, identify root causes of gaps vs target, propose, and execute corrective actions.
- Identify and size opportunities for growth and optimizations through in-depth analyses on internal data and market and competitor watch, define, and execute related action plans, and take ownership in delivering a positive impact.
- Partner with marketing teams (SEO, merchandising, CRM, paid search, brand, media) to help them prioritize, scope, and deliver results on their areas of expertise based on trade-in agenda.
- Develop strategies to drive trade-in adoption and repeat among Back Market customers, including segmentation, lifecycle, promotions, retargeting, etc.
- Improve Back Market users' awareness and adoption of trade-in by informing and convincing them during their visit, and ease the conversion of users with strong trade-in intentions.
- Co-define budget and budget allocation priorities across markets, categories, and channels to drive trade-in volumes.
- Clarify trade-in value proposition and differentiation vs competition, define trade-in target audience, and communication strategy to reach and convince them (channels, media, angle, assets).
- Plan and organize seasonal activations across paid and organic channels to maximize volumes on seasonal trade-in demand peaks.
Requirements:
- 5 years of experience in a marketing or business analysis role (e.g., country or category manager, marketing product manager).
- Strong business acumen and a proven track record of delivering positive impact on a business function or area, from insights to actions.
- Perfectly fluent in English.
- A team player with the ability to use soft power to engage people.
Why Join Us?
At Back Market, we're committed to addressing one of the biggest challenges of our time: climate change. We take this seriously, and we're proud to be a Société à Mission, or company with a social mission, recognized by the French government. We're a globally representative team, and we're committed to diversity, equity, and inclusion principles in every aspect of our organization. We're a company that values innovation, freedom, and growth, and we're looking for someone who shares these values to join our team.
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