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Senior Commercial Marketing Manager
il y a 1 mois
Key Responsibilities:
- Lead Customer growth, Category & Channel Marketing across different Channels and Segments.
- Develop and execute brand experiences inline with consumer demand occasions, shopper insights, data analytics & channel objectives to drive customer, category and Suntory Global Spirits brand growth.
- Manage a team of 4-5 direct reports.
- Collaborate with Sales and Marketing peers and teams to drive business growth.
Role Responsibilities:
- Create Channel & Customer Segmentation – Off Trade, On-Trade & E-commerce.
- Convert Brand Strategies into Channel strategy Define Brand X SKU role by Channel.
- Own, steer and coordinate the commercial activity calendar.
- Develop Top National Customer-wise plans & Joint Business planning (JBP) where applicable for Off Trade and relevant On-Trade and E-Com customers together with respective KAM or Channel Director.
- Define Category/ Customer growth drivers in line with Demand Spaces Occasions.
- Deliver channel specific assortment recommendations.
- Develop channel or customer specific promotion activities (incl. VAP guideline) based on relevant data (e.g. TPM, VAP analysis) to drive growth and ROI.
- Secure the annual budget for channel or customer activation.
- Responsibility for National Activity Grid.
- Aim to create customer conversations on relevant topics such as category management opportunities, shopper insight etc outside of annual negotiations together with KAM to build customer relationships.
- Interact and coach KAMs on Commercial Marketing opportunities.
- Develop and implement relevant reports and corresponding analyses in order to identify growth opportunities, enable KPI tracking, drive business decisions and improve revenue management.
- Analyse and X-link various internal and external data sources to provide clear business recommendations (Nielsen, GfK, GEDAT, E-Com data, Sales Force, Trade Promotion Management).
- Lead and support the implementation and usage of a new Trade Promotion Management tool.
- Support and train sales team in usage of new tools, systems, reports and increased data analytics.
- Integrate Sales & Marketing IT Tools.
- Define outlet execution & merchandising standards for different channels.
- Use existing data (e.g. Sales Force) to propose, optimize and track outlet execution and to define further opportunities.
- Support width of Distribution via relevant customer & brand inputs.
- Understand & leverage best execution practices from Beam Suntory /competitors to deliver best in class field force execution.
- Support in developing Field Force KPIs and provide continuous tracking for Sales incentive plan.
- Ensure legal compliance with all appropriate legislation occurs in all Commercial marketing activities and external partnerships and ensure business is done the right way.
