Consumer Insights Manager

il y a 4 semaines


BoulogneBillancourt, Île-de-France General Mills Temps plein
Job Title: Shopper Insight Manager

At General Mills, we're on a mission to become the undisputed growth leader in food for the EUAU region. We're seeking a talented Shopper Insight Manager to join our team and help us achieve this goal.

Key Responsibilities:
  • Lead global insight and data analytics to strengthen our plans and support the team.
  • Support the understanding of new channels and size business opportunities.
  • Conduct ad-hoc analysis on specific topics as needed.
  • Participate in the Market Acceleration team to launch relevant studies and animate their use.
  • Support teams for Nielsen briefings and other studies.
  • Leverage analysis capabilities and bring more autonomy and responsibility to the teams.
Internal & External Relationships:
  • Coordinate relationships with external vendors, including quarterly collaboration meetings and presentation organization.
  • Challenge providers to deliver accurate studies at the best cost.
  • Coordinate locally launched studies by the regional team.
  • Manage the Shopper Insight budget.
Tools & Analysis:
  • Update weekly reports.
  • Update monthly reports and provide monthly analysis.
  • Conduct quarterly updates at Comex on key facts and insights, fueling CBR.
  • Provide data for internal tools.
  • Transition with Nielsen's new tool and create new reports.
  • Have a strong knowledge of data tools (datasharing): what information, where.
Profile:
  • University or business school degree.
  • 5 years of relevant experience.
  • Ideal experience within panelists (IRI, Kantar, Nielsen).
  • Strong analytical skills and business acumen.

We offer a fixed-term contract for maternity leave coverage, located in Boulogne-Billancourt, with an attractive salary package (fixed + bonus + interest/participation).

At General Mills, we prioritize being a force for good, expanding learning, exploring new perspectives, and reimagining new possibilities every day. We seek people who want to bring their best – bold thinkers with big hearts who challenge each other and grow together.


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