Digital Marketing Specialist

il y a 8 heures


Marseille, Provence-Alpes-Côte d'Azur, France American President Lines Temps plein
Job Title: Digital Marketing & Communications Strategy Specialist

CMA CGM is seeking a highly skilled Digital Marketing & Communications Strategy Specialist to join our team. As part of our digital transformation journey, we are looking for a talented individual to help us develop and implement a comprehensive digital marketing and communications strategy.

Key Responsibilities:
  • Develop and execute a digital marketing strategy to increase brand awareness and drive customer engagement
  • Collaborate with cross-functional teams to design and implement customer experience initiatives
  • Support the development of digital campaigns across various channels, including SEO, SEA, social media, and email marketing
  • Analyse campaign performance and provide insights to inform future marketing strategies
  • Support the definition of communication campaigns and analyse their performance to improve impact
  • Develop and maintain a backlog of initiatives to boost business
Requirements:
  • Master's degree in Digital Marketing/Communications with 3-5 years' experience in a B2B industry
  • Excellent command of digital marketing tools, particularly performance analysis
  • Mastery of analysis tools, including EXCEL and Qlik
  • Excellent written and oral communication skills, fluent written and spoken English
  • Ability to analyse data and make decisions based on figures, ability to synthesise
  • Knowledge of the latest trends and best practices in digital marketing
About CMA CGM:

CMA CGM is a global leader in shipping and logistics, serving more than 420 ports around the world on five continents. We are committed to the energy transition in shipping and have set a target to become Net Zero Carbon by 2050. Our company culture values innovation, teamwork, and customer satisfaction.


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