Digital Marketing Specialist
il y a 8 heures
CMA CGM is seeking a highly skilled Digital Marketing & Communications Strategy Specialist to join our team. As part of our digital transformation journey, we are looking for a talented individual to help us develop and implement a comprehensive digital marketing and communications strategy.
Key Responsibilities:- Develop and execute a digital marketing strategy to increase brand awareness and drive customer engagement
- Collaborate with cross-functional teams to design and implement customer experience initiatives
- Support the development of digital campaigns across various channels, including SEO, SEA, social media, and email marketing
- Analyse campaign performance and provide insights to inform future marketing strategies
- Support the definition of communication campaigns and analyse their performance to improve impact
- Develop and maintain a backlog of initiatives to boost business
- Master's degree in Digital Marketing/Communications with 3-5 years' experience in a B2B industry
- Excellent command of digital marketing tools, particularly performance analysis
- Mastery of analysis tools, including EXCEL and Qlik
- Excellent written and oral communication skills, fluent written and spoken English
- Ability to analyse data and make decisions based on figures, ability to synthesise
- Knowledge of the latest trends and best practices in digital marketing
CMA CGM is a global leader in shipping and logistics, serving more than 420 ports around the world on five continents. We are committed to the energy transition in shipping and have set a target to become Net Zero Carbon by 2050. Our company culture values innovation, teamwork, and customer satisfaction.
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