Digital Account Manager
il y a 1 mois
Nous recherchons un Digital Account Manager pour rejoindre notre équipe à T&Pm. Vous serez chargé de recommander et de planifier des campagnes digitales pour nos clients, en utilisant vos compétences en médias et en analyse de données.
Responsabilités- Rédiger des recommandations digitales multi-leviers (Display direct, Display Programmatic, SEA, Social Media, Performance) en ligne avec la stratégie Digitale et Plurimedia.
- Traduire les objectifs média et business en KPI de suivi par levier digital.
- Coordonner les recommandations des expertises digitales en cohérence avec les partis-pris de la recommandation digitale et des objectifs média et business de l'annonceur.
- Valider les recommandations des expertises digitales et de leurs partis-pris opérationnels avec le Digital Account Director ou le BU Director.
- 3/4 ans d'expérience dans le monde des médias.
- Niveau d'anglais courant obligatoire.
- Maitrise parfaite du levier display (achat direct et programmatique).
- Bonne connaissance de l'écosystème digital (tous leviers hors display).
- Maitriser les outils de mediaplanning : Atelier Internet et Nielsen Netratings.
- Comprendre le fonctionnement des outils de mesure d'une campagne display et savoir interpréter les chiffres : CM, Sizmek, IAS, DAR, Google Analytics.
GroupM est une agence de communication qui se spécialise dans le conseil en marketing média. Nous sommes présents dans 80 pays et travaillons avec des clients de renom dans des secteurs diversifiés. Nous nous engageons à faire de la publicité un vecteur de performance, utile et responsable pour tous.
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