Head of Player Engagement

il y a 3 jours


Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein
Betclic Group: A Leader in Online Gaming

Betclic Group is a pioneering tech company specializing in online gaming and sports betting. Our mission is to deliver exceptional entertainment experiences to players worldwide, ensuring a safe and healthy gaming environment.

About the Role

We are seeking a seasoned Head of Player Engagement to drive our player loyalty strategy across all markets. As a key member of our team, you will define and execute a comprehensive player engagement roadmap, leveraging cutting-edge technologies to foster long-term relationships with our customers.

Key Responsibilities
  • Develop and implement a strategic roadmap to drive player loyalty and engagement
  • Collaborate with Product and Tech leads to optimize CRM tool usage and identify areas for improvement
  • Monitor and research CRM trends to capitalize on emerging opportunities
  • Work closely with country leads to prepare monthly CRM plans and execute operations within allocated budgets
  • Implement our 360-lifecycle strategy, coordinating digital touchpoints, human interactions, and product
  • Maintain CRM operations within budget and timeline, applying business planning against key performance indicators and financial projections
Requirements
  • A solid record of accomplishment in CRM management, preferably in a fast-paced, international environment
  • Analytical skills with experience in data analysis to inform decision-making and strategy formulation
  • Proficiency in CRM tools and platforms, with the ability to assess and optimize their usage
  • Fluency in English and French
What We Offer
  • A competitive salary and benefits package
  • 25 paid vacation days and 10 RTT days
  • A Ticket Restaurant card loaded with €10 per day (50% funded)
  • 100% coverage of a health insurance plan for you and your children
  • 50% coverage of transportation costs or an annual sustainable mobility bonus (€230 for sustainable commuting)
  • An annual training program
  • Exceptional office facilities with a rooftop for sunny breaks and lunches overlooking the Cité du Vin

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