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Digital Project Manager
il y a 1 mois
Mission
s:As a Digital Project Manager within the Communication department at Coty, you will play a key role in the implementation of digital strategies for our niche brands: Jil Sander, Tiffany & Co, and INFINIMENT COTY PARIS. You will be responsible for combining analytical skills and creativity to identify new opportunities to increase digital & CRM performance of the brands in the portfolio.
Develop and deploy digital plans for our niche brands, ensuring alignment with business objectives. Build and coordinate social media calendars, working closely with agencies to improve performance. Analyze paid media campaign reports, define KPIs, and highlight key learnings. Coordinate digital activations for new product launches, ensuring seamless execution. Manage social media accounts, focusing on editorial planning, tone of voice, and fanbase growth. Develop digital toolkits to support markets in communicating effectively about new launches. Identify industry trends and top-performing content. Conduct competitive benchmarking and rank brand performance. Audit e-commerce content and consumer digital/e-commerce purchasing journey on key e-retailers. Develop data acquisition and loyalty strategies.Profile:
Fluency in English and French, with excellent business writing skills.
Strong analytical mind. Excellent understanding of the digital and social media ecosystem. Organized, rigorous, and responsible. Ability to prioritize and juggle multiple projects and brand DNA. Proficiency in Klavyo, Sprinkr, and Traackr a plus.