Head of Customer Relationship Management

il y a 16 heures

Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein
Head of CRM Job Description

Betclic Group is seeking a highly skilled and experienced Head of CRM to join our team in Bordeaux, France. As a key member of our leadership team, you will be responsible for defining and executing our player engagement strategy across all our markets.

Key Responsibilities:
  • Develop and implement a comprehensive CRM strategy to drive long-term player loyalty and engagement.
  • Collaborate with cross-functional teams to assess and optimize the usage of our CRM tools and platforms.
  • Supervise the design, implementation, and optimization of automated marketing campaigns.
  • Monitor and research trends in the CRM field to identify emerging opportunities for Betclic to capitalize on and gain a competitive advantage.
  • Work closely with country leads to prepare monthly CRM plans and execute operations within allocated budgets.
  • Implement our 360-lifecycle strategy by coordinating digital touchpoints, human interactions, and product.
  • Maintain CRM operations within budget and timeline, applying business planning against key performance indicators and financial projections.
  • Identify and analyze customer data to understand trends, behaviors, and needs, guiding relational strategies, contact points, and commercial offers.
  • Monitor and evaluate CRM campaigns and activities to measure ROI, prioritize resources, and drive continuous improvement in player retention and engagement.
  • Conduct consumer experience research, segmentation, and roadmap analyses to identify areas of improvement in CRM campaigns.
  • Lead a team of 10 and growing, fostering a strong team culture aligned with Betclic's goals and values.
  • Inspire a unified vision and objectives within the team, promoting an agile and data-driven culture in an international environment.
  • Make player-centricity a key driver in all decision-making processes and strategies.
Requirements:
  • A solid record of accomplishment in CRM management, preferably in a fast-paced, international environment.
  • A demonstrated ability to lead and develop a team, fostering a player-centric culture.
  • Analytical skills with experience in data analysis to inform decision-making and strategy formulation.
  • Proficiency in CRM tools and platforms, with the ability to assess and optimize their usage.
  • Strong verbal and written communication skills.
  • A proven ability to work collaboratively with cross-functional teams, including Product, Tech, and country leads.
  • Ability to thrive in a dynamic, fast-changing environment, managing multiple priorities and projects simultaneously and with resilience.
  • Fluency in English and French.
What We Offer:
  • 25 paid vacation days and 10 "RTT" days.
  • A Ticket Restaurant card loaded with €10 per day (50% funded).
  • 100% coverage of a health insurance plan for you and your children.
  • 50% coverage of transportation costs or an annual sustainable mobility bonus (€230 for sustainable commuting).
  • An advantageous telecommuting policy.
  • An annual training program.
  • Exceptional office facilities with a rooftop for sunny breaks and lunches overlooking the Cité du Vin.
  • Internal events to spice up your daily routine.
  • Free sports classes at our facilities.

This is a permanent position available in Bordeaux as soon as possible. Betclic Group is an equal opportunities employer and welcomes applications from all qualified candidates.

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