Mobile Trader
il y a 4 semaines
Job Summary
The Mobile Trader will be responsible for delivering media trading primarily on mobile but also multi-device for a portfolio of clients at Havas Media.
Key responsibilities include contributing to the development and implementation of consulting services, actively participating in the development of the activity of Mobext and Affiperf with clients & major programmatic partners, conducting mobile & multi-device campaign operations, and overseeing campaigns, customer satisfaction, and the ability to take advantage of the offer Mobext & Affiperf for the success of their strategic objectives.
Main Responsibilities
Operations
• Operate programmatic campaigns
• Oversee the campaigns delivery and their profitability
• Insure the respect of procedures
• Weekly reporting activities and results to Trading Director
Campaign optimization
• Daily campaign pacing adjustments to deliver campaign budgets and ordered units
• Daily campaign optimizations using BI (Business Intelligence) tools and Excel based data analysis.
• Weekly analysis of top performing domains
• Minimum weekly analysis of 3rd party statistics
Reporting
• Weekly reporting updates for Trading Director
• Weekly reports to agency partners
• Weekly report of management statistics for their campaigns (performance, pacing etc.)
Career Development
• Develop an understanding of A/B and split testing methodologies
• Deploy testing methodologies on campaigns under the direction of Trading Managers
• Actively take part in new product testing and implementation; proactively feedback to Trading Director and Local Head.
Education
Master's degree in Marketing, Communications or in an analytical or quantitative discipline.
Previous Experience
1+ year experience in media trading, specifically in mobile or programmatic
Language Skills
French and English mandatory
Key Competencies
• 1+ year of experience in media trading
• Good knowledge of digital advertising landscape
• Understanding of the operational process of running media trading operations
• Highly numerate and comfortable with data processing and interpretation
• Interested in technology and mobile platforms
• A keen problem solver
• An understanding of online delivery technology, especially marketing technology (e.g. cookies, adservers, etc.)
• Strong knowledge of Microsoft office (Word, Excel, Powerpoint)
• Excellent organizational, project management skills with the ability to work under tight timelines
• Excellent verbal and written communication skills for effective communication and presentation to stakeholders, including management, marketing, creative, production, local agencies and outside vendors
• Good attention to detail and process oriented
• Strong work ethic, self-motivated and able to take initiative
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Mobile Trader
il y a 4 semaines
Paris, Île-de-France Havas Group Temps pleinDescriptionAs a Mobile Trader at Havas Media, you will be responsible for delivering media trading solutions primarily on mobile and multi-device platforms for a diverse portfolio of clients.You will work closely with the Trading team manager to develop and implement consulting services that meet the evolving needs of our clients.Key responsibilities...
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