Product Owner Digital Sénior

il y a 4 semaines

Villeurbanne, Auvergne-Rhône-Alpes, France Ansys Temps plein
Product Marketing Expert for AI and Optimization

As a Senior Product Marketing Manager for AI and Optimization at Ansys, you will be responsible for defining, driving, and developing product marketing plans and sales enablement content for the design optimization product Ansys optiSLang, and Artificial Intelligence solutions. This includes creating sales readiness materials and marketing plans to support the growth and revenue goals associated with the product line and specific global campaigns. You will lead the development of product messaging, content strategy, marketing, and sales readiness content, as well as maintaining external strategic co-marketing partnerships.

This role requires strong technical acumen and the ability to communicate and drive consensus among cross-functional groups to achieve joint goals across various departments. You will manage complex projects and execute on global, multi-product marketing campaigns. You will also be responsible for product marketing execution of new feature and product launches as part of a twice-annual release cycle.

Key responsibilities include driving execution of product promotion through virtual events, social media, third-party websites, blogs, and other digital mediums to build awareness and engagement with targeted engineering personas. You will deliver sales-focused training for the global field and channel partner sales teams in partnership with Ansys sales enablement team to ensure Sales can effectively position Ansys materials products.

Additionally, you will conduct competitor analysis to understand competitor product features, positioning, and messaging related to materials information management and related offerings. You will be responsible for measuring and reporting performance of product marketing tactics on a quarterly basis.

Requirements include a Bachelor's degree in marketing, General Engineering, Computer Science, or a related field with a minimum of 5 years of experience. Superior ability to translate product functionality into clear customer value and deliver clear and compelling messaging in English is required. Broad functional expertise across several marketing competencies (Digital, Social, Web Account Based Marketing) is also necessary.

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