Global Brand Strategist

il y a 2 semaines


BoulogneBillancourt, Île-de-France General Mills Temps plein
Job Description

At General Mills, we are passionate about bringing people together with the food they love. As a Senior Brand Manager, you will play a key role in implementing our brand strategy in the market, working closely with cross-functional and regional brand development teams.

Key Responsibilities
  • Develop and implement comprehensive brand plans, including market analysis, consumer insights, and marketing strategies
  • Build and manage relationships with regional brand teams to ensure alignment and implementation of brand strategies
  • Lead the development of new product launching plans, including commercial strategy, financial models, and brand adaptations
  • Partner with global media agencies to develop annual media plans and achieve reach and engagement targets
  • Manage and analyze brand performance, using data to inform strategic decisions and drive business growth
Requirements
  • Bachelor's degree in business or a related field
  • Minimum 3-5 years of marketing experience, with a focus on brand strategy and development
  • Strong leadership and influencing skills, with the ability to work effectively in a matrix organization
  • Results-oriented and solution-focused, with a strong analytical mindset

About Us

General Mills is a leading food company with a rich history and a passion for innovation. We are committed to becoming the undisputed growth leader in food for the EUAU region, and we are seeking talented individuals to join our team.

Working at General Mills

We offer a dynamic and inclusive work environment, with opportunities for professional growth and development. Our company is committed to sustainability, social responsibility, and community engagement.


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