Head of Growth

Licorne Society a été missionné par une startup Gaming en pleine croissance pour les aider à trouver leur Head of Growth

Location: 100% remote from EU/US

Salary range**:50k - 95k EUR**, **0.25% to 1% Equity**

**About the company**:
They are building the ultimate platform for the Trading Card Game (TCG) community. Designed for players, collectors, investors, and game stores, we simplify collection management, provide real-time market insights, and streamline trading through smart matching technology.

**Role Overview**:
As Head of Growth, you’ll define and execute the marketing strategy that propels us to become the go-to platform for the Trading Card Game (TCG) community. As a core member of the leadership team, you’ll lead efforts to grow our user base, strengthen our brand, and establish the company as a trusted name among players, collectors, and investors. This is an opportunity to take ownership of a high-growth strategy and help shape the future of an $15B market.

**What You’ll Do**:

- **Develop and Execute Growth Strategy**: Own the full growth funnel (AARR) by driving user acquisition, activation, retention, and revenue growth through multi-channel strategies.
- **Retention & Lifecycle Marketing**: Build and optimize retention channels, with a strong focus on CRM, marketing automation, and lifecycle campaigns to maximize engagement and LTV.
- **Build Brand Authority**: Establish the company as the leader in the TCG space through compelling storytelling, community engagement, and thought leadership.
- **Community-Driven Growth**: Foster relationships with influencers, competitive players, collectors, and investors to cultivate an active, loyal community.
- **Digital and Performance Marketing**: Scale growth through digital campaigns, SEO, SEM, social media, and partnerships to maximize reach and ROI.
- **Data-Driven Insights**: Leverage analytics to understand user behavior, optimize campaigns, and guide strategic decisions.
- **Partnership Development**: Forge partnerships with key TCG publishers, retailers, and content creators to expand our reach and ecosystem.
- **Product Marketing**: Collaborate with the product team to define and communicate the value proposition of our features to users.
- **Leadership**: Build and lead a high-performing marketing team, mentoring talent and fostering a culture of creativity, accountability, and hands-on execution.

**What You Bring**:
**Core Skills**:

- Proven experience as a senior growth leader in a high-growth startup, marketplace, or gaming company, with ownership over the AARR funnel.
- Strong expertise in **retention marketing**, including CRM, marketing automation, and lifecycle marketing.
- Hands-on, execution-oriented mindset—comfortable rolling up your sleeves to implement and iterate quickly.
- Familiarity with **gaming or collectible markets**, with a passion for building communities around shared interests.
- Deep understanding of **growth marketing**, with a track record of scaling user bases through both organic and paid channels.
- Strong command of **branding, storytelling, and community engagement**, especially in niche or enthusiast markets.
- Demonstrated success in **building and leading marketing teams**in fast-paced environments.
- Data-driven mindset with proficiency in analytics tools and the ability to turn insights into action.

**Bonus Points**:

- Knowledge of the TCG ecosystem and its unique audience (players, collectors, investors).
- Experience in product marketing for platforms with diverse user bases.
- A network of **freelancers and agencies**for fast, plug-and-play execution.
- Established relationships in gaming, content creation, or related industries.

**What We Offer**:

- **Fully Remote Work**: Enjoy the freedom to work from anywhere with flexible hours that fit your lifestyle.
- **Competitive Compensation**: We offer a competitive salary that reflects your skills, expertise, and contributions.
- **Ownership Opportunities**: Access early equity as a core team member, shaping the future of CardNexus.
- **Professional Growth**: Collaborate with a passionate team of TCG enthusiasts and tech experts to tackle cutting-edge challenges.
- **Innovative Culture**: Join a gamer-centric environment that celebrates creativity, gaming, and technology.
- **Impactful Work**: Play a key role in transforming the $15B TCG market with tools that truly make a difference for the community.