Head of Growth

Licorne Society a été missionné par une startup Gaming en pleine croissance pour les aider à trouver leur Head of Growth

Location: 100% remote from EU/US

Salary range:
50k - 95k EUR
,
0.25% to 1% Equity
About The Company
They are building the ultimate platform for the Trading Card Game (TCG) community. Designed for players, collectors, investors, and game stores, we simplify collection management, provide real-time market insights, and streamline trading through smart matching technology.

Role Overview
As Head of Growth, you'll define and execute the marketing strategy that propels us to become the go-to platform for the Trading Card Game (TCG) community. As a core member of the leadership team, you'll lead efforts to grow our user base, strengthen our brand, and establish the company as a trusted name among players, collectors, and investors. This is an opportunity to take ownership of a high-growth strategy and help shape the future of an $15B market.

What You'll Do

• Develop and Execute Growth Strategy: Own the full growth funnel (AARR) by driving user acquisition, activation, retention, and revenue growth through multi-channel strategies.
• Retention & Lifecycle Marketing: Build and optimize retention channels, with a strong focus on CRM, marketing automation, and lifecycle campaigns to maximize engagement and LTV.
• Build Brand Authority: Establish the company as the leader in the TCG space through compelling storytelling, community engagement, and thought leadership.
• Community-Driven Growth: Foster relationships with influencers, competitive players, collectors, and investors to cultivate an active, loyal community.
• Digital and Performance Marketing: Scale growth through digital campaigns, SEO, SEM, social media, and partnerships to maximize reach and ROI.
• Data-Driven Insights: Leverage analytics to understand user behavior, optimize campaigns, and guide strategic decisions.
• Partnership Development: Forge partnerships with key TCG publishers, retailers, and content creators to expand our reach and ecosystem.
• Product Marketing: Collaborate with the product team to define and communicate the value proposition of our features to users.
• Leadership: Build and lead a high-performing marketing team, mentoring talent and fostering a culture of creativity, accountability, and hands-on execution.

What You Bring
Core Skills:

• Proven experience as a senior growth leader in a high-growth startup, marketplace, or gaming company, with ownership over the AARR funnel.
• Strong expertise in retention marketing, including CRM, marketing automation, and lifecycle marketing.
• Hands-on, execution-oriented mindset—comfortable rolling up your sleeves to implement and iterate quickly.
• Familiarity with gaming or collectible markets, with a passion for building communities around shared interests.
• Deep understanding of growth marketing, with a track record of scaling user bases through both organic and paid channels.
• Strong command of branding, storytelling, and community engagement, especially in niche or enthusiast markets.
• Demonstrated success in building and leading marketing teams in fast-paced environments.
• Data-driven mindset with proficiency in analytics tools and the ability to turn insights into action.

Bonus Points

• Knowledge of the TCG ecosystem and its unique audience (players, collectors, investors).
• Experience in product marketing for platforms with diverse user bases.
• A network of freelancers and agencies for fast, plug-and-play execution.
• Established relationships in gaming, content creation, or related industries.

What We Offer

• Fully Remote Work: Enjoy the freedom to work from anywhere with flexible hours that fit your lifestyle.
• Competitive Compensation: We offer a competitive salary that reflects your skills, expertise, and contributions.
• Ownership Opportunities: Access early equity as a core team member, shaping the future of CardNexus.
• Professional Growth: Collaborate with a passionate team of TCG enthusiasts and tech experts to tackle cutting-edge challenges.
• Innovative Culture: Join a gamer-centric environment that celebrates creativity, gaming, and technology.
• Impactful Work: Play a key role in transforming the $15B TCG market with tools that truly make a difference for the community.