Customer Data Analyst
il y a 4 jours
Context
Within the HQ Lacoste Client & Data team, the Customer Analytics team ensures that all the strategic and tactical decisions are driven by relevant Customer Insights.
The Customer Analytics Team works transversally with following teams:
- The other Client & Data Teams (Community Strategy team, Customer Engagement Project team)
- The other business teams (Campaign Management Team, Digital Flagship, Retail, etc)
- The business teams in the markets (Marketing Directors & CRM Managers)
- The BI/IT teams
Reporting directly to the Head of Customer Analytics, we are hiring a Customer Data Analyst, for whom the principal mission is to:
Develop Customer Knowldege and make it a lever of Business growth through
- Providing relevant kpis for the deployment and/or reshaping of our loyalty programs
- Advising on the best customers segments to animate and relevant offers and activations to set up through the analysis of customer behaviours and customers extracts
- Measuring the success of our loyalty programs and all the customer activations carried out by the markets (~15 markets)
- Creating and/or Designing relevant reports to enable the different teams (HQ & Markets) to track their performance
- Carrying out Adhoc analysis to help markets and HQ teams (Brand Experience, Digital Flagship, Products etc…) to get a deeper understanding of their customers
- Identifying areas of growth through AI initiatives
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