Global CRM Campaign Specialist

il y a 2 semaines


Annecy, France Salomon Temps plein
Job Description

The Global CRM Campaign Specialist manages the overall global CRM Campaigns Program. This role is responsible for tactical strategy and execution of email and direct marketing programs, including outbound campaigns, behavior-based triggers, and transactional trigger programs. He/she is an internal champion for both HQ and Regional Digital Marketing and e-Commerce teams and is responsible for Regional CRM strategies relevancy against Global CRM Strategy. He/She is a direct-to-consumer-focused marketer who has a passion for using email and mobile channels such as sms and push notifications to create meaningful : consumer experiences, individually and at scale.

The Global CRM Campaign Specialist will collaborate with key cross-functional partners across the organization to ensure all campaigns are connected and consistent across touchpoints to improve consumer engagement and conversion.He/She will perform day-to-day email marketing activities including, but not limited to, email campaigns design-briefing, set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns based on global brand calendar.He/She will manage setting up new relational channels for mobile devices short messaging and notifications marketing.The Global CRM Campaign Specialist will lead the execution of Regional Direct Marketing initiatives for North America, EMEA and APAC ensuring global consistency and local relevancy in terms of consumer facing communications.He/She will be responsible for creating, updating and delivering global CRM guidelines, brief and train Regional Digital Marketing teams so they understand and execute local plans against global strategy.He/She will work with global Data & Analytics team to define global audience strategy, consumer segments and clusters to activate to drive repeat purchase, retention and net LTV overtime.The Global CRM Campaign Specialist will lead projects related to global CRM platform together with global IT teams in terms of template management, content blocks and A/B tests.He/She will be responsible of making sure that global CRM program engagement KPI's are maintained against set baselines for Open Rate, Click-to-Open Rate, Conversion, and Unsubscribes via continuous test and learn agendaThe Global CRM Campaign Specialist will maintain a global perspective on Direct Marketing, CRM and Experience marketing trends and integrate these practices into plans to maximize effectiveness.QualificationsAt least to years of experience in CRM, marketing initiatives, loyalty or related fields in an omnichannel Direct-to-consumer environment and a Bachelor’s degree in Marketing and/or Communication or graduated from a Business SchoolExperience working with global CRM Platform Salesforce Marketing CloudExperience developing and executing email marketing campaigns strategies and roadmapsMust be creative and results oriented, while working with high energyExcellent presentation skills, with the ability to inspire and communicateFlexible project management style with the ability to quickly adapt in an international environment

Foreign languages: Written and oral English fluency required. Other languages are a plus.

Computer skills:

Experience with Salesforce Marketing Cloud is mandatoryExperience with Microsoft office and Adobe Analytics and Adobe Creative Suite

Transversal competencies :

Communication : Good emotional intelligence to be able to adapt style accordingly to different circumstances and audiences. Able to pick up on clues and respond effectively​​​​​​.Collaboration : Volunteers help or ideas to benefits colleagues. Shares best practices across business units or functions.Relationship Building : Actively seeks to build and cement relationships; understand the able to leverage the differences in power and work styles. Fosters proactive communication between stakeholder groups.

Integrity and trust: Respect corporate values and the duty of confidentiality.

Additional Information

What We Offer

MediCash Health Coverage from day oneMonthly bonus schemePersonal Pension PlanDiscounts on AmerSports products including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson from day oneLife Insurance

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