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Internship - Consumer Marketing Assistant EMEA - BOBBI BROWN - JULY 2024
Il y a 4 mois
JULY 2024 - 6 MONTHS
About the brand :
Aveda is the leading botanical hair and skin care brand with professional authority. Inspired by Ayurveda, we take a holistic approach to beauty with rituals and products that harness pure flower and plant essences to help you look and feel beautiful. The brand, founded by a hairdresser, features professionally developed products that are used by 9,000 salons and spas worldwide. For 38 years we have been a pioneer of environmental responsibility with our mission to care for the world we live in.
About the Job :
- Support all affiliates on press launches, events, brand partnerships, influencer squads and collaborations and assist with organisation and management of all press launches
- Work with all functions of marketing to ensure 360-degree launches that are strategically aligned across brand teams.
- Support across all consumer engagement related topics : covering the paid, earned, owned media strategy as well as selected parts of the online business
About Your Responsibilities
Key tasks:
360° PLAN & CREATIVE MATERIALS :
- Coordination of markets requests regarding visuals and guidelines (asset management)
- Development of creative briefs to adapt brand visuals for online, social or instore purposes
- Support in the design of 360° Go-to-market presentation, including consumer marketing elements, destined to the markets / regional teams – follow up with markets when local execution happens
- Support of 360° campaign implementations for Pure Players like Zalando & Notino including the asset production
- Leading the compilation of post-launch reports & extraction of findings/insights as well as best practice identification
- Design of content creation briefings based on trends for our Pro Artist team
EARNED & OWNED - PAID MEDIA & ONLINE
- Monthly reporting of social networks (owned & earned) performance / ad-hoc analysis through our social listening tools
- Monthly reporting of CRM performance, services & dramming
- Follow-up with markets on paid media budgets and allocations
- Support markets with their influencer collaborations
- Competition analysis on Offline & Online campaigns: press screening, social & identification of digital best practices and benchmarks
- Support markets on their Virtual Selling journey, by creating content creation briefings, collect best-practices, follow-up on reportings etc.
- Asset support & creation for brand.com & the e-com business
- Regular competitive reviews & audits of the e-com business
- Support markets with eventual new IG Account / youtube Account openings
- Support the online team with asset management and trackings
- Punctually support the online team on Ecom projects
An internship agreement provided by your school is mandatory.
Qualifications
About You
Available 6 months starting January 2024
Minimum Education Level: Bac +4/5, Business school (or on track to graduate) in Marketing, Luxury management
Minimum Years and Area of Experience: 1-2 previous internships / work experience ideal.
Required Language Proficiency: Fluent in English & French
Licenses or Certifications: eligible to work in France
- Great aesthetics & analytical skills
- Proficiency in Powerpoint, Excel
BENEFITS:
Located in Neuilly-sur-Seine
International environment with over 50 nationalities in the office
up to 10 days a month of remote working
10 days of remote working in the EU within your internship framework
Conciergerie (corporate store, gym center, beauty salon)
A gift bag of products at the end of your internship
A meal voucher card
Job: Marketing
Primary Location: FR-IDF-Paris
Job Type: Internship
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 240555
