Insights Analyst
Il y a 6 mois
Job Description
As an Insight Analyst in the Insights & Data Solutions team at Dailymotion Advertising you will be at crossroads of business and data. You will work alongside CSMs and Data Analysts in order to create reports & studies frameworks for Dailymotion advertising clients across the globe (FR, EMEA, APAC, US, LATAM). You will be responsible for:
Analyzing performances of online ad campaigns to provide actionable insights and recommend campaign strategies (audience analysis, performance analysis, brand lift studies) Design and use research tools such as questionnaires and Dailymotion data to suggest campaign strategies (targeting, creatives etc) Work alongside customer success managers and data analysts to create benchmarks, story-telling methods and best practices across markets Conduct industry or event focused studies to suggest data-driven business decisions and recommendations to create marketing offers Communicate and present findings and recommendations in clear, concise, and compelling ways to internal and external stakeholders
Qualifications
0-2 years of market research/ consumer insights/ data analysis, in a media agency or marketing firm Solid understanding of digital marketing and advertising (clustering, targeting techniques, persona creation, market research, consumer behavior analysis) Very strong attention to detail Ability to work autonomously while navigating uncertainties in a deadline driven way Strong written & verbal communication skills in French & English Able to foster relationships with stakeholders across different teams & geographies BS or MS or equivalent experience in a quantitative and/or management field Strong expertise (or willingness to learn) in Statistics, Tableau, SQ-
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