Head of Product Marketing

Join Proton, created as Proton Mail in Switzerland in 2014 by scientists who met at CERN, now a global leader in the privacy-tech industry. We provide encrypted, open-source, and easy-to-use B2C & B2B SaaS services like email, calendar, VPN, password manager, and file storage to empower users worldwide to control their data online. With over 100 million accounts and trusted by journalists and organizations worldwide, including The Guardian, The New York Times, and the UN, Proton is a community-first organisation that thrives on community support without VC funding.

Our unwavering commitment to our mission over the past 10 years has resulted in Proton being regularly featured in top-tier media outlets worldwide, cementing our voice as a defender of digital rights on both sides of the Pacific, and becoming the standard for online privacy in real life and pop-culture .

We're a diverse team of 500+ from over 40 nationalities, based in Geneva with offices (Zurich, Prague, London, Vilnius, Skopje, Taipei, Paris, Barcelona) and remote roles globally. As one of Europe's fastest-growing companies, we offer the chance to tackle complex challenges, influence millions, and shape a more equitable internet. We want to create more than just one of the world's most impactful tech companies; we want to create a new internet that serves the interests of all people. We need you, your voice, your ideas, and your ambition to make it happen. Join us to make a lasting impact in the world.

We are looking for a product marketing leader to drive forward Proton’s new products, managing all things marketing to grow userbase and revenues across the entire privacy ecosystem. You will head up the product marketing function, at the very heart of the marketing team - and will be responsible for shaping marketing strategy and executing on programs and campaigns, working across the spectrum of the marketing team from brand to paid acquisition, and SEO to social.

• Be the voice of the customer in every conversation, leading user research initiatives to identify the right target segment and understand deeply their needs.
• Shape the value proposition across our products with a deep understanding of a user’s jobs to be done, always aspiring to redefine the category with what we put out there.
• Act as the connector between product / BU teams and the marketing team, influencing product roadmap to shape launch cadence and pushing marketing strategy upstream into key product and business decisions.
• Responsible for developing the marketing strategy and plan for all of Proton’s products, and ensure that it is well-tuned to growth goals, product roadmap and ecosystem development.
• Lead marketing teams through execution against these plans. See through the fog of war and know where to go and what needs to be done quickly and decisively. Troubleshoot and solve problems involving multiple teams inside and outside of marketing.
• Be a prominent leader within the marketing team, driving forward Proton’s values within the team. Educate and evangelize marketing initiatives across the Proton organisation.
• Play a key role in leadership team discussions and be a strong voice in the room for how our products shape the overall privacy ecosystem.

• Extensive experience in a product marketing role in  B2C, SaaS startups preferably in online privacy, cybersecurity and/or productivity contexts.
• Voracious early adopter of new technologies across diverse fields from privacy to artificial intelligence, and cryptocurrency to cybersecurity.
• Innate ability to understand complex and technical product, and develop human-centric messaging that is simple, but not simplistic.
• Deep experience managing marketing campaigns - with the knowledge of what levers drive various aspects of growth, from awareness to consideration, activation to monetization.
• Strong empathy for the customer, user-centric mindset, and an unwillingness to lower standards.
• Proven track-record in marketing successful product launches in fast-paced environments.
• Natural-born leader who will lead not only the product marketing function, but be a key leader across the marketing organization, shaping overall audience, marketing and communications strategy.
• A work ethic of going above and beyond to make things happen. Ability to be hands-on and thrive in a fast-paced environment with strong project management skills.
• Strong ability to both hustle and problem solve - blockers are there to be unblocked and there is no problem too big. You have strong leadership attributes and are not afraid to lead the conversation.
• Generalist understanding of the spectrum of marketing fields with the ability to work with and direct teams including content, SEO, social, community, paid acquisition and lifecycle marketing.

• Be part of a movement - Proton is not just a product or service but a community-driven movement united by a shared vision of online freedom. Our services are open source, audited, and supported by community contributions. We give back to our community by maintaining core encryption libraries and by supporting other organizations furthering the same goals as us.
• Work with smart and dedicated people - Our team is diverse, collaborative, and tight-knit with people coming from all walks of life, including many of the world’s top academic institutions and organizations.
• Join a strong brand - Proton Mail (Hulk’s and Jack Dorsey’s favorite encrypted email service) - has grown to be a staple of online security and privacy. Proton has been featured in multiple popular television and film productions, such as Mr. Robot, Knives Out, Sounds of Metal, and more.
• Grow with us - We’re one of Europe’s fastest-growing companies, doubling in size every year. Our growth gives you limitless career and educational opportunities as well as the opportunity to work side-by-side with many world-leading experts in their fields.
• Have your voice heard - We value your opinion and encourage you to speak up and share your ideas and thoughts. At Proton, no problem is someone else’s problem. We collectively strive to do the right thing and be the undisputed best in the world at everything we do.
• Benefits – these vary by location and type of contract but expect support on your vacation, parental leave, refreshment if working from the office, learning and development opportunities, equity for shared success, flexible working hours and remote work, company events and team building activities.

Proton does not accept unsolicited resumes from any sources other than directly from a candidate. Proton will not pay a fee for any placement resulting from the receipt of an unsolicited offer, even in a situation when the relevant candidate is employed by Proton.

Do you have extensive experience in B2C Product Marketing? *

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