Director, Premium Brands
il y a 1 semaine
"Leading the hospitality revolution", Accor is more than a hotel group. With luxury to economy, homestays to resorts, we are a holistic ecosystem of 40 brands in 110 countries, Talent and Solutions, ready to engage with the future's endless possibilities. Accor has an offer to bring new life to the way you live, work, play and do business with a personalized guest experience.
Job Description:
We are looking for an ambitious Director of Premium Brands to join our Global Brand & Marketing Team headquartered in Paris.
Based in Paris and reporting to VP Brand Experience - Premium Brands, the director will play an integral role within the Global Brand & Marketing organisation and will provide thought leadership and strategic thinking for defining culturally relevant experiences that are conscious, and drive brand desirability, relevance, and preference.
The director in close collaboration with brand marketing, design, regional and transversal teams (e.g., loyalty, digital, sponsorships, partnerships ) will lead key workstreams related to defining and executing brand experience, signature experiences, product strategy and operating standards for brand Mövenpick.
What we value as a brand team:
- We are all about building brands with a purpose, putting cultural relevancy at the heart
- Our role is to make our brands a canvas of collective creativity that is cocreated with our communities
- We believe in progressing and thriving as a diverse collective of openminded individuals
- We are all about consistency but love a little bit of grey as this is where huge leaps happen
- With our kind hearts we bring richness and relevancy to all our stakeholders.
- We harness our diverse backgrounds to create experiences that put people and community at the core of our strategy
- We are progressive and humble, consciously building a path to an inclusive future for all
What is in it for you:
- An opportunity to embark on an exciting career in a large ecosystem of brands, know-how and solutions present in 110 countries
- The opportunity to be yourself and collaborate with other bright minds in a relaxed, innovative, startup like culture
- The opportunity to challenge the status quo and work in a rewarding environment, building global brands
- Great healthcare, nifty rewards, competitive salary, and hybrid work solutions.
- Learning opportunities to broaden your skillset and development
- A calendar of events and programmes to learn, celebrate and make a positive impact
What you will be doing:
Brand experience design
- Develop/support and maintain brand visual identity, merchandising and operational assets
- Develop and coown the 360brand customer journey (offline and online) with brand marketing teams
- Develop/support new products, subbrands, signature moments (arrival, stay, service, food & drink, wellbeing, entertainment, sustainability, family, meetings & events etc.) from strategy/definition (concept, feasibility, insights, positioning, commercials, design) to inmarket deployments through pilots including validation, measurement and optimization
- Lead and support delivery of food & beverage concepts, programmes and experiences for the Mövenpick brand and act as a segment champion on all matter Food & Beverage supporting and guiding the teams to delivery truly unique food and drink propositions
- Develop robust brand & OS&E standards and ensure deployment in hubs
- Brief and cocreate global brand partnership programmes with partnerships team
- Lead development of operational toolkits and frameworks in close collaboration with brand and transversal marketing teams
- Develop & execute the vision for talent experience, service culture, and trainings
- Map and lead onproperty touchpoint optimisation and integration of ALL Loyalty Programme
- Oversee and support delivery of digital/technology enabled experience (onproperty)
- Support development & delivery of sustainability standards and commitment
- Document and manage all established brand standards, guidelines and assets; keep all assets up to date. Monitor, review and respond to governance & compliancy related queries
- Obsess about portfolio management and champion consistency of product for the segment (pure)
- Develop robust brand development and investment cost models in partnership with design and development teams
- Partner with design teams to develop new concepts, guidelines & technical specifications
- Support build of architectural and spatial designs, construction and renovation standards, way finding & signage standards
Brand health:
measure, optimise
- Responsible for ongoing brand health (commercials, awareness, product standards, guest experience)
- Champion consumer sentiment & experience/performance optimisation
- Codesign operational delivery with hubs, and followup on implem
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