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Digital Marketing Manager
Il y a 4 mois
MISSION
- We are looking for a Digital Marketing Manager for maternity leave replacement for a period of 6 months to manage for both Fashion and Beauty:
- The digital marketing efforts on the different touchpoints (display advertising, paid social, SEA display advertising)
- The etailing visibility and commercial performance of the brand on our key online partners.
In this position you will be reporting to the Digital Director, and play a key role in the digital acceleration of the brand.
ROLE AND RESPONSIBILITIES
Digital Marketing
- Optimize the media strategy (scope, platform, format, ) in collaboration with the media agency and global media teams, to further develop the digital footprint of the brand and acquisition for the DTC ecommerce
- Analyze the ongoing media performance and identify opportunities, working with the media agency through datadriven decisions and test & learn
- Develop and adapt the media calendar
- Manage media budgets
Etailing
- Create / update and share with Puig markets beauty etailing guidelines
- Monitoring of merchandising and visibility and monthly followup with each market to optimize visibilty and performance
- Challenge markets on their objectives and visiblity (coop plan)
- Review and share with management monthly etailing report
- Further develop clienteling initiatives
PROFILE
- Experience
- At least 4 years of handson experience in an etailing position managing the performance of a luxury beauty brand on key etailers and / or in a digital marketing position managing acquisition campaigns in luxury fashion or beauty
- You work with a high degree of autonomy, are very rigorous, structured and dynamic
- You have a very collaborative personality and strong communication skills, fostering the engagement of the different stakeholders
- You think strategically but have a pragmatic and handson personality. You are eager to rollup your sleeves to tackle the challenges at stake and deliver in a resourceconstrained team
- You are passionate about the digital innovations and the evolution of the digital landscape as well as about the fashion and beauty industry
- You have robust project management skills, and can manage multiple workstreams while defining clear priorities with the ability to meet consistently deadlines and coordinate efficiently the multiple teams involved
- Pragmatic, resilient and flexible, you adapt easily to the different constraints of delivering a technical project in a complex global organization. You react with agility to identify the optimal solutions to each challenge
- Specific knowledge
- Deep expertise in digital media KPIs and optimization levers from awareness to retargeting (display, paid social and SEA)
- Proficiency with Google Analytics, Adwords, Google Marketing platform, DV360, META Business Manager
- Mastery of the Office Pack
