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Stage - Insights & Analytics
Il y a 3 mois
Numberly est reconnu comme l'un des meilleurs spécialistes mondiaux du Data Marketing avec près de 500 collaborateurs et 8 bureaux dans le monde au service de plus de 500 clients de premier plan (L'Oréal, P&G, Groupe Seb, HSBC ). En mettant la technologie au service des marques et des consommateurs, Numberly est au cœur de la croissance des entreprises et de l'aspiration de chacun à un marketing plus responsable et plus pertinent. Numberly s'appuie sur les avancées les plus récentes en matière de traitement, d'analyse et d'activation media des données dans un contexte vertueux alliant compétitivité des entreprises et respect renforcé de la vie privée et de la protection des données.
Description du poste
Au sein de l'équipe Insights & Analytics, vous serez amener à réaliser des missions de conseil, de modélisation et d'études sur les bases de données des clients de Numberly. L'objectif de cette équipe est d'améliorer la connaissance client afin de développer les meilleures stratégies marketing. Vous serez amené à travailler sur plusieurs types de données volumineuses : consommation, réactions media, navigation... Vous interviendrez pour l'ensemble de nos clients de secteurs variés : retail, banque, assurance, luxe, travel, grande distribution...
Exemples de missions:
- Analyse et compréhension du cycle de vie client et modélisation de la customer Lifetime Value
- Segmentations : comportement d'achat, comportements de navigation
- Score de prédiction de comportement : churn, moments de vie, engagement
- Analyse des leviers marketing et des parcours maximisant la conversion
- Modélisation de données déclaratives via des données comportementales
Les méthodes utilisées seront choisies en fonction de la problématique et en accord avec le stagiaire:
- Statistique descriptive
- Typologie de la base : ACM, ACP
- Segmentation de la base : CAH, nuées dynamiques, réseaux de neurones
- Score : arbre de décision, régression logistique
Stage de 5 à 6 mois débutant à partir d'avril ou juin 2023
Rémunération: 1300 € brut mensuel en M1 (stage de césure), 1600 € en M2 (stage de fin d'études).
**Qualifications**:
- Connaissances en SQL, R, Python
- Formation Bac + 4/5
- Capacité d'intégration, autonomie et capacité de travail
- Capacité à interroger et problématiser un sujet d'étude
- Capacité rédactionnelle
- Intérêt pour le marketing et pour internet
- Sens du contact et forte motivation pour travailler dans un environnement innovant (internet et mobile) au sein d'une équipe jeune et internationale
Informations supplémentaires
- Chez Numberly, nous partageons une passion pour la transmission à nos équipes comme à nos clients : des talks internes hebdomadaires, des rencontres avec des professionnels experts dans leur domaine, un apprentissage permanent.
- Un onboarding rapide et puissant, notamment grâce aux Vis ma vie dans des équipes différentes ; aux Happy Meetings (des rendez-vous mensuels internes pour se retrouver avec toutes nos équipes dans le monde et partager l'actualité du groupe).
- Nous cultivons la liberté de parole qui permet à tous de participer au développement du groupe.
- Nous agissons positivement sur notre écosystème à travers 1000mercis impacts et via nos activités qui créent de la valeur dans l'Open Internet et participent à l'enrichissement de l'Open Source.
- Numberly est acteur de la diversité et Gender Equal by design (certification WeConnect International et gender equity score de 97/100).
- Numberly propose un environnement international avec plus de 30 nationalités.
- Des bureaux à l'image de chacune des équipes, une bibliothèque généreuse, un grand studio de musique tout équipé, deux chats, du tri sélectif et du lombricompostage, la possibilité de venir avec votre animal de compagnie et de la place pour les vélos Dans chaque cuisine : café, thé, infusions à volonté et aussi des mystery lunchs, des cours de yoga, des cours de sport et des soirées (souvent déguisées).
- Possibilité d'être en remote jusqu'à 50% de votre temps (à organiser comme vous le souhaitez).
- Carte Swile (titres-restaurants).
- Numberly accueille les personnes en situation de handicap.
