Lead User Acquisition UA Management

il y a 1 semaine

Paris, Île-de-France Mwm Temps plein

MEETING MWM Founded in 2012 by Jean-Baptiste Hironde, MWM is a global leader in developing and publishing mobile applications in creative domains, with over 600 million downloads worldwide.

Recognized as the top French app publisher , we are known for our innovative approach and a touch of 'madness' that inspires unconventional thinking.

True to our vision of making advanced tech feel like simple magic , we are committed to transforming complex technology into intuitive, user-friendly experiences.

Harnessing AI and machine learning, our apps are reshaping user experiences.

Interested? Keep reading MEETING YOUR FUTURE JOB You will integrate our User Acquisition Team, dedicated to data-driven digital marketing, optimizing campaigns to expand our user base and drive growth.

Lead the Data-Driven User Acquisition Strategy : Take the helm in driving the data-driven user acquisition strategy, aligning it with the company's overarching goals and objectives.

Formulate and Execute Advanced Strategies : Develop and execute sophisticated approaches for App Event Optimization campaigns, Lookalike campaigns, and Retargeting campaigns, employing advanced methodologies to maximize results.

Manage SKAN 4.0 Mapping and Google Data Privacy Sandbox : Oversee the implementation and management of SKAN 4.0 mapping and Google Data Privacy Sandbox solutions, ensuring compliance and effectiveness in the evolving landscape of mobile advertising privacy.

Collaborate with User Acquisition Managers : Collaborate closely with User Acquisition Managers to identify, initiate, and scale new opportunities, including the integration of new networks, campaign types, and application launches.

Leverage Advanced Analytics and Predictive Modeling : Harness the power of advanced analytics, machine learning algorithms, and predictive modeling to continually optimize campaigns performance and user acquisition efforts.

Challenge Attribution Models and Optimize Budgets : Rigorously assess attribution models and employ econometric analysis to optimize substantial budgets allocated across a diverse spectrum of marketing channels.


Utilize Third-Party Data Sources :

Tap into a variety of third-party data sources, including MMPs, Channels insights, Stores datas, and internal tracking systems, to identify opportunities and refine the user acquisition strategy accordingly.

Collaborate with the Business Intelligence Team : Partner closely with the BI Team to develop and implement decision support systems, providing User Acquisition Managers with actionable insights and data-driven guidance to enhance their performance.


Lead Campaign Optimization Automation :
Spearhead the automation of campaign optimization processes to streamline and enhance efficiency.

Mentor Team Members :
Coach and guide team members, fostering their professional growth within the organization.

ABOUT YOU You have 5+ years of experience in user acquisition or performance marketing in the mobile industry , and know user acquisition platforms (Facebook, Google, TikTok, AppLovin, Mintegral, Ironsource, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)

,
You are a creative person and thus practice out-of-the-box thinking. You have unbridled curiosity, passion, and strong critical thinking skills, and the ability to work concurrently on and effectively prioritize a variety of projects and can work under tight deadlines,
You also hold solid experience in data-driven decision-making & A/B testing,
Finally, you are fluent in English, knowledge in French is a plus.

LIFE @ MWM A mission:
Unlock Human Potential - We believe in the limitless potential each individual holds, and our commitment is to develop tools and experiences that help reveal it by turning 'mad ideas' into reality and leveraging disruptive tech

A vision:

Make Advanced Tech Feel like Magic - We are committed to transform the complexities of disruptive technology into intuitive, user-friendly experiences that feel as effortless and enchanting as magic.


A n ecosystem:
Scale-up in full growth, profitable for several years, we evolve in a consumer market with almost unlimited potential. Whether collaborating with DJs such as Martin Solveig and DJ Jazzy Jeff or working closely with tech giants such as Google or Apple, our universe is rich and varied
A relaxed and motivating working atmosphere: free gym on the premises, fresh fruits, snacks and drinks available. Every month, a visit from the hairdresser, manicurist and physical therapist in the office. A relaxation and games area, a personal parking space, meal vouchers and lots of afterworks & events. An attractive remuneration package including among other things a profit-sharing bonus and a company savings plan - not to mention numerous career opportunities RECRUITMENT PROCESS HR interview with Charles Perrot, COO (30min - visio call)
Use case (asynchronous)
Debrief Interview with Josselyn Mona, Lead User Acquisition (1h - video call)
Interview with Charles, CRO (1h - on-site)
Final interview with Jean-Baptiste Hironde , CEO (1h - on-site)
Welcome #J-18808-Ljbffr

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