Stagiaire junior Market Researcher F/H

Il y a 2 mois


Lyon, France Bilendi & respondi Temps plein

Bilendi Research Services, pôle spécialisé dans les études qualitatives online de Bilendi SA, recherche sa ou son futur(e) stagiaire pour un poste de junior market researcher. Au sein d’une équipe à taille humaine, vous aurez l’occasion de découvrir l’univers des études qualitatives online, la recherche d’insights et de mettre en oeuvre nos outils propriétaires – messaging et webportal – pour répondre aux problématiques de nos principaux clients. Parmi les secteurs d’activité de nos clients, on retrouve : l’industrie des médias principalement, (TV, radio, plateformes SVOD, pure players, etc.), le e-commerce, les services numériques, etc. Dans le cadre de ce stage, vous accompagnerez les research manager de l’équipe dans la prise charge des projets d’études qualitatives online – du brief à la mise en place du terrain, son suivi et jusqu’à la formalisation des rapports. Vous découvrirez aussi comment nous intégrons l’IA de façon concrète dans l’ensemble de nos projets au sein de Bilendi, avec BARI (Bilendi Artificial Research Intelligence), notre assistant chargé d’études. Vos missions Durant ce stage, vous aurez l’occasion de :

• Participer à la définition des méthodes d’études (réponse à des appels d’offre, élaboration de propositions méthodologiques);

• Rédiger des questionnaires et des guides d’animation ;

• Paramétrer et personnaliser nos plateformes d’études ;

• Suivre les terrains d’études et participer à la préparation des débriefs clients avec l’aide de BARI ;

• Participer à l’analyse des résultats et à l’écriture de synthèses/de rapports d’études. Profil recherché

• De formation universitaire (marketing, études de marché, sciences sociales, sciences politiques, etc.), grande école de commerce ou de communication

• Niveau de formation fin d’études (Bac +4 à bac +5 privilégiés)

• Forte appétence pour les études marketing et la recherche d’insights

• Esprit d’analyse et de synthèse, qualités rédactionnelles

• Rigueur, sérieux et investissement

• Curiosité et force de proposition

• L’anglais courant est un plus Un intérêt pour le secteur du digital, des médias (TV, radio, SVOD, presse…), des réseaux sociaux ou une connaissance fine d’au moins un de ces secteurs saura retenir notre attention. Informations pratiques : Stage de 6 mois à démarrer dès que possible. Nos locaux sont situés au siège social de Bilendi (Paris 1er, métro Pyramides). Poste ouvert aux personnes en situation de handicap.


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