Growth Manager

il y a 1 mois


Marseille, France MindDay Temps plein

MindDay est une startup créée en 2021 qui a pour mission de promouvoir la santé mentale et de démocratiser les psychothérapies.

Grâce à son application mobile et sa méthode d'auto-thérapie, téléchargée plus de 400.000 fois, près de 15.000 personnes sont accompagnées quotidiennement vers le mieux être.

Dans le cadre de son développement MindDay est à la recherche de son Growth Manager.

Vos missions

En tant que Growth Manager, vous êtes en charge du développement de l'application et de l'acquisition de nouveaux utilisateurs B2C.

Vos leviers sont :

  • Définition de la stratégie marketing et gestion d'un budget annuel de 500k€
  • Définition des campagnes, des visuels, des wordings en lien avec notre équipe créative (graphiste, motion et vidéo)
  • Mise en place et suivi de campagnes digitales (Meta, Google, Apple, TikTok, etc.)
  • Mise en place d'une stratégie SEO et d'affiliation avec des partenaires
  • Animation de nos canaux de communication (Instagram, Linkedin, Newsletter...)
Vos compétences
  • Expérience de 3 ans minimum en Growth Manager d'une application mobile (application avec modèle d'abonnement idéalement)
  • Maîtrise des outils de gestion de campagnes publicitaires (Google Ads, Meta Ads, Apple Ads, etc.)
  • Capacité d'analyse des données et à prendre des décisions basées sur les insights et KPIs
  • Excellente compréhension des mécanismes de conversion et d'optimisation des campagnes
  • Esprit créatif et innovant pour développer des campagnes originales et efficaces
Avantages
  • Rémunération en fonction du profil (40k€-60k€)
  • Mutuelle prise en charge à 100%
  • Tickets restaurant
  • Travail hybride

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