In-Store CRM Manager

il y a 3 jours


Paris, France Prada Group Temps plein

JOB PURPOSE

Direct report - Store Manager

Functional report: CRM Manager/ Director (headoffice position)

The In-Store CRM will be responsible for strengthening and developing CRM & clienteling initiatives in store and supporting the sales staff with a strong focus on driving business through client outreach initiatives (client interactions) and private appointments.

RESPONSIBILITIES

Support the store by ensuring sales staff are cultivating clients guaranteeing their outreach (outbound communications) through interactions and private appointments

Consistent training and strengthening of store teams on CRM & clienteling activities (including onboarding of new store members to ensure consistency in skill set across the team) through the use of CRM/clienteling digital tools and processes

Ensure the development, implementation and execution of store CRM outreach initiatives including the definition of local outreach activities, client target list extraction, implementation of initiatives through client advisors and initiative performance monitoring

Ensure adoption, consistent execution and follow-up of the Group clienteling strategy, resources and culture across all store team members

Provide individual feedback to store staff on specific CRM initiatives and updates

Share and encourage clienteling best practices with store staff

Manage client gifting and customer experiences budget to strategically develop client relationships

Monitor and track the main KPIs on a store and individual client advisor level, including: client outreach (through customer interactions), private appointments, client data capture KPIs, clienteling productivity and outreach initiative performance

Educate, train and proactively encourage sales staff on the usage of the digital tools available (e.g. C-Sphere) to perform clienteling initiatives


KNOWLEDGE AND SKILLS

Luxury retail experience is preferred

Strong technical attitude and digital mindset

Languages: English, other language is mandatory

Client centric attitude, problem solving, flexibility, empathy, energy


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